CFA Institute

Email Marketing Manager

• Build and deploy email campaigns from provided briefs, templates, and copy, including promotional, newsletter, and transactional sends.
• Format and QA email content to ensure a clean experience across devices and inboxes.
• Set up audiences/segments based on the provided criteria and confirm that the counts align with expectations.
• Execute A/B tests and document results.
• Manage campaign checklists and approvals, ensuring deadlines are met, and launches run smoothly.
• Troubleshoot basic ESP issues and escalate when needed.
• Maintain email templates and modules, working with existing design systems and updating components as directed.
• Apply tracking/UTM standards and confirm analytics are firing correctly.
• Support list hygiene and deliverability best practices following team guidelines.
• Keep documentation current, including processes, naming conventions, and send logs.
• Ensure compliance with email marketing regulations and stay current with industry trends.

Email Marketing Specialist