Senior B2B Product Marketing Manager
Certus
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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Salary
💰 $135,000 - $145,000 per year
Job Level
About the role
- Partner with Product to understand and operationalize industry intelligence, buyer personas, and product positioning.
- Collaborate with Sales and BDRs to validate insights through real-world account engagement and feedback.
- Act as the marketing connector between Product insight and Sales execution.
- Define and maintain targeting strategies across priority industries, segments, and accounts.
- Partner with Sales to identify, tier, and prioritize target accounts aligned to Certus’s ICP.
- Identify audience engagement opportunities that combine inbound, outbound support, and account-based motions leveraging SEM, email, social, tradeshows, partnerships, and print publication.
- Translate industry insights into targeted campaigns, value propositions, and engagement programs.
- Orchestrate 1:many, 1:few, and 1:1 account-based initiatives in partnership with Sales and Business Development.
- Work with content writers and web designers to activate industry and product positioning through pages, campaigns, and sales enablement assets.
- Ensure inbound capture, outbound support, and account-based efforts work as a cohesive revenue motion.
- Define and monitor success metrics tied to pipeline creation, opportunity quality, and revenue outcomes.
- Analyze performance by industry, segment, and account tier to refine targeting and engagement strategies.
Requirements
- 7+ years of experience in multi-channel B2B marketing, ABM, and hands-on-marketing execution.
- Experience partnering closely with Product and Sales in complex buying environments.
- Strong understanding of account-based and inbound marketing motions.
- Proven ability to influence without authority and operate across functions.
- Analytical mindset with the ability to connect targeting and messaging to pipeline and revenue outcomes.
- Excellent communication and stakeholder management skills.
Benefits
- up to a 5% annual performance bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel B2B marketingaccount-based marketing (ABM)inbound marketingtargeting strategiescampaign developmentperformance analysissuccess metricspipeline creationrevenue outcomes
Soft Skills
influence without authorityanalytical mindsetcommunication skillsstakeholder managementcollaborationoperationalizationengagement strategies