CertifID

Director of Product Marketing

CertifID

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Lead

About the role

  • Build and lead the product marketing function, including strategy, systems, and execution
  • Define and maintain CertifID’s GTM foundation: ICPs, personas, positioning, and messaging
  • Drive product launches from planning through post-launch adoption measurement
  • Partner deeply with product, sales, marketing, and leadership to align priorities
  • Create clear, compelling narratives that simplify complex fraud concepts
  • Present insights, recommendations, and strategies to executive leadership
  • Measure impact and continuously refine messaging based on market and customer feedback

Requirements

  • 8+ years of experience in product marketing, ideally in B2B SaaS
  • Proven experience owning positioning, messaging, launches, and enablement end-to-end
  • Strong strategic thinker with the ability to execute hands-on in a fast-moving environment
  • Exceptional written and verbal communication skills
  • Experience partnering closely with product and sales teams
  • Ability to translate technical or complex products into clear customer value
  • Comfort operating at both the 10,000-foot strategy level and the ground-floor execution level
Benefits
  • Flexible vacation
  • 12 company-paid holidays
  • 10 paid sick days
  • No work on your birthday
  • Health, dental, and vision Insurance (including a $0 option)
  • 401(k) with matching, and no waiting period
  • Equity
  • Life insurance
  • Generous parental paid leave
  • Wellness reimbursement of $300/year
  • Remote worker reimbursement of $300/year
  • Professional development reimbursement
  • Competitive pay
  • An award-winning culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategypositioningmessagingproduct launchesadoption measurementB2B SaaSenablement
Soft Skills
strategic thinkinghands-on executionwritten communicationverbal communicationcollaborationtranslating technical conceptscustomer value articulation