VP, Marketing
Cents
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $230,000 - $250,000 per year
Job Level
About the role
- Institutionalize What’s Already Working
- Identify the patterns, messages, and motions driving growth and turn them into repeatable systems and playbooks
- Replace heroics with scalable processes
- Build a sales enablement library the organization actually uses
- Define and Defend the Category Narrative
- Clarify who we are, what we stand for, and why we win
- Build a brand synonymous with trust, reliability, and results
- Position Cents and its leadership team as category experts through PR, thought leadership, and social media
- Drive Revenue with Sales
- Lead full-funnel marketing across paid, organic, email, content, webinars, events, and partner channels
- Build integrated campaigns that move prospects from awareness to closed deal
- Partner with Sales and RevOps on ICP development, funnel health, attribution, and ROI
- Manage marketing spend with discipline — scaling what works and eliminating what doesn’t
- Unlock upsell, cross-sell, and new growth opportunities
- Elevate Partner & Distributor Marketing
- Make marketing a reason partners choose Cents and stay with Cents
- Build scalable co-marketing and enablement programs that empower partners to tell our story
- Professionalize Product Marketing
- Partner with Product and Sales on go-to-market strategy for launches
- Translate product features into clear customer outcomes through battle cards, pitch decks, and competitive positioning
- Provide input on pricing and packaging based on market feedback
- Own lifecycle messaging to maintain consistency across the customer journey
- Build a Durable Marketing Organization
- Establish weekly operating rhythms and quarterly executive updates
- Lead annual and quarterly planning with clear campaign briefs and priorities
- Hire, develop, and lead a high-performing marketing team
- Manage agencies and external partners to clear performance standards
Requirements
- 10+ years of B2B marketing leadership experience in SaaS or enterprise software
- Experience scaling marketing at high-growth or expansion-stage companies
- Proven success building and leading high-performing marketing teams (5–15+)
- Deep product marketing experience across complex or multi-product platforms
- Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact
- Strong analytical mindset with a data-driven approach to decision making
- Experience marketing to both end customers and channel or distribution partners
- Familiarity with modern marketing technology stacks (Salesforce, Hubspot, Chilipiper, Gong, Looker, etc.) and AI-powered tools
- Equal parts systems thinker and storyteller
- A leader comfortable owning revenue outcomes — not just brand metrics.
Benefits
- Competitive salary
- Equity
- Unlimited PTO and paid holidays
- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
- 401(k)
- Work-from-home and commuter stipends
- Laundry reimbursements to support our customers' businesses
- Comprehensive training, learning, and development programming
- Access to hundreds of discounts and rewards from renowned vendors including deals on health & wellness, travel, dining, auto insurance, and so much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingproduct marketingcampaign managementdata analysisrevenue impact measurementgo-to-market strategylifecycle messagingmarketing automationscalable processeshigh-performing team leadership
Soft Skills
analytical mindsetstorytellingsystems thinkingleadershipcollaborationcommunicationstrategic planningdecision makingteam developmentpartner relationship management