Central dos Benefícios

Marketing

• Structure and manage the annual marketing plan, defining goals, KPIs and strategic directions;
• Translate commercial and Customer Success objectives into acquisition, retention and expansion campaigns;
• Work closely with the partner agency, guiding, monitoring and ensuring the quality of deliverables;
• Develop and optimize the inbound marketing funnel (attraction, nurturing and conversion);
• Create and manage paid media campaigns, email marketing, marketing automation and landing pages;
• Monitor performance metrics such as CPL, CAC, MQL, ROI and conversion rates;
• Support the Customer Success team with value communications, engagement campaigns and customer re-education;
• Build automation flows and strategies to reduce churn and drive cross-selling and up-selling;
• Support the Partnerships team in attracting, activating and engaging new partners;
• Produce case studies, co-branded campaigns and corporate content to strengthen the brand;
• Create and maintain marketing and commercial performance dashboards, analyze data and generate insights for continuous optimization.

Marketing Analyst

Sales Development Rep

• Realizar prospecção ativa
• Qualificar leads de acordo com critérios definidos
• Nutrir e manter relacionamento com potenciais clientes
• Agendar reuniões para o time comercial
• Registrar e atualizar informações no CRM.

Marketing Analyst

SDR