Marketing Specialist

Central dos Benefícios

Especialista de Marketing conectando campanhas, dados e parceiros na Central dos Benefícios. Otimizando aquisição, retenção e expansão de soluções corporativas de saúde e bem-estar.

Posted 8/20/2026full-timeBelo Horizonte • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing B2B marketing funnels and digital campaigns, with a strong focus on performance analysis and strategic decision-making. Proficient in utilizing CRM tools and measurement platforms to optimize marketing efforts and drive customer engagement.

Highest-signal resume keywords

B2B Marketing Funnel ManagementDigital Campaign ManagementCRM Tool ProficiencyPerformance AnalysisMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance AnalysisLead Generation CampaignsEmail MarketingPaid Media CampaignsCustomer Journey KnowledgeData AnalysisCopywritingInbound Marketing Funnel OptimizationChurn Reduction StrategiesCross-Selling and Up-Selling

Soft Skills

Strong Communication SkillsProactivityOwnership MindsetCuriosityCollaboration

Tools & Technologies

Google AdsMeta AdsGoogle AnalyticsData StudioCRM Tools

Industry Keywords

B2B MarketingDigital CampaignsCustomer SuccessMarketing Performance DashboardsInsurance SectorHR SectorB2B SaaS

About the role

Key responsibilities & impact

Assess the deliverables and strategy currently conducted by the partner agency, identifying what is performing well and what needs adjustment or should be internalized
Provide the Executive Board with indicators, performance analyses and technical recommendations to support strategic marketing decisions
Present scenarios and recommendations on which activities to internalize and which to keep with the partner agency, based on performance and cost
Structure and manage the annual marketing plan
Translate commercial and Customer Success objectives into lead generation, retention and expansion campaigns
Direct and supervise the partner agency on the fronts under your responsibility
Develop and optimize the inbound marketing funnel
Create and manage paid media, email marketing, automation and landing page campaigns
Monitor metrics such as CPL, CAC, MQL, ROI and conversion rate
Support Customer Success with value communications, engagement campaigns and customer re-education
Build automation flows to reduce churn and drive cross-selling and up-selling
Support Partnerships in attracting, activating and engaging new partners
Produce success stories, co-branded campaigns and corporate content
Create and maintain marketing and commercial performance dashboards, analyze data and generate insights

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communication, Business Administration or related fields
Proven experience with the B2B marketing funnel and management of digital campaigns
Experience evaluating the performance of agencies and marketing vendors, with the ability to recommend strategic or scope adjustments
Proficiency with CRM tools
Experience with paid traffic (Google Ads / Meta Ads) and marketing automation
Analytical skills and proficiency with measurement tools (Google Analytics, Data Studio, etc.)
Knowledge of copywriting and the customer journey
Experience in the benefits, insurance, HR or B2B SaaS sectors is a plus
Strategic, analytical and results-oriented profile
Ability to critically evaluate third-party deliverables, balancing technical rigor with business perspective
Autonomy to propose directions and make justified decisions regarding marketing structure (insource vs. keep agency)
Strong communication skills and ability to collaborate across multiple teams
Proactivity and an ownership mindset, with a focus on execution and delivery
Curiosity, continuous learning and a growth mindset
Ability to balance strategic vision with practical execution

Benefits

Comp & perks

Health plan with 100% of the monthly premium covered by the company
Dental plan at no cost to the employee
Life insurance
Flexible meal/food allowance (iFood Benefits) – R$ 35.00 per day
Culture voucher (iFood Benefits)
Home office allowance (iFood Benefits)
Transit allowance or mobility benefit with flexible use
Hybrid work schedule
Day off on your birthday
Insurance-related day off (once a year)
WellHub (Gympass)
Psychological counseling
Nutritional counseling
Fitness assistance
Legal assistance
Quick massage (once a month)
Free breakfast
Cafeteria
Discount club
Extended special leave (5 days)
Childcare reimbursement R$ 265.36 (for children up to 12 months)
Length-of-service bonus R$ 36.30 per year worked