
CRM Specialist
Centr
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Job Level
About the role
- Own the end-to-end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands-on when needed to keep timelines intact
- Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
- Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
- Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
- Launch and manage regular A/B tests on campaigns and lifecycle automations
- Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles
- Develop and present rolling 6-week campaign calendars
- Collaborate with CRM manager to develop rolling 6-week canvas and flow testing calendars
- Pull performance reports, interpret results, and suggest improvements
- Coordinate with creative, marketing, and product stakeholders
- Absorb urgent or unplanned requests without derailing core work
- Help keep campaigns on schedule despite shifting priorities and dependencies
Requirements
- Bachelor's Degree or equivalent practical experience.
- 1-3+ years of CRM experience (internships count)
- Highly proficient in Braze or Klaviyo (you'll learn the other)
- Can wireframe and mockup emails in Figma (or similar)
- Strong project management skills - experience with Asana, Monday.com, or similar
- Comfortable with data: pulling reports, interpreting results, making recommendations
- Critical thinker with a problem-solving mindset
- Excellent interpersonal, presentation, communication, and writing skills
- Helpful but not required: Startup experience
- Agency experience
- Experience with both Braze and Klaviyo
- Subscription mobile app experience
- Ecommerce experience
- Analytics platforms (GA4, Looker, Power BI)
Benefits
- Performance-driven equipment
- World-class digital coaching
- Personalized training programs
- Collaboration culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRMlifecycle automationA/B testingsegmentation strategiespersonalization strategiesdata analysiswireframingmockup creationcampaign managementperformance reporting
Soft Skills
project managementcritical thinkingproblem-solvinginterpersonal skillspresentation skillscommunication skillswriting skillsadaptabilitycollaborationtime management
Certifications
Bachelor's Degree