Oversee the development and implementation of media strategies and public relations plans to engage and educate external audiences on Centene’s mission, vision, goals and progress
Promote local, regional and national awareness of Centene’s policies, values, and mission to a diverse audience including the media, general public, government and healthcare communities
Develop and implement media and public relations strategies
Represent Centene at media and public events
Oversee the development of target media lists, proposals for news stories, and coordinate media interviews and speaking opportunities with company executives
Analyze the reporting of industry and competitive news that impact the organization, its subsidiaries and/or the industry and recommend action plans
Build and maintain relationships with key media partners and continuously grow the positive reputation of the corporation
Work closely with CCO to develop and execute high-quality media programs from conception to execution to placement
Requirements
Bachelor's degree in communications, public relations, or related field
7+ years of media relations or public relations experience
Experience working in a managed care, insurance, or healthcare environment preferred
Public or media relations agency experience is a plus
Experience pitching issues and stories to top-tier and trade media outlets
Outstanding communications skills (oral, written, and presentation)
Excellent organizational and planning skills; able to work quickly under pressure, managing and prioritizing multiple assignments
Demonstrated experience leading a team in a fast-paced environment
Benefits
competitive pay
health insurance
401K and stock purchase plans
tuition reimbursement
paid time off plus holidays
flexible approach to work with remote, hybrid, field or office work schedules
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media strategiespublic relations plansmedia programsmedia listsnews story proposalsmedia interviews coordinationcompetitive news analysisaction plans developmentrelationship building
Soft skills
communications skillsorganizational skillsplanning skillsability to work under pressureprioritization skillsteam leadership
Certifications
Bachelor's degree in communicationsBachelor's degree in public relations