Principal Leadership Development Manager
Twilio
Senior Director, Global PR, Social and Talent
Deckers Brands
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Colorado, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $240,000 - $255,000 per year
Job Level
Senior
About the role
- Create a global communications strategy for owned and earned media that outlines how HOKA is positioned at the heart of culture through the intersection of running, outdoor, broader sport and lifestyle.
- Identify and activate key global cultural moments, launches and partnerships, embedding HOKA within the cultural zeitgeist.
- Oversee brand talent partnerships, ensuring alignment with cultural trends and HOKA’s brand ethos.
- Ensure that seasonal strategies align with key product launches and brand initiatives.
- Lead the global digital & social brand strategy and playbook. Oversee channel growth, content direction, community management and influencer collaboration.
- Ensure cohesive storytelling on globally owned digital channels and collaboration across social, campaigns, PR, and integrated marketing efforts.
- Develop social listening capabilities to track trends, consumer sentiment, and insights and share actionable insights to inform marketing strategies.
- Lead global governance on social across regions, agencies and platforms; ensure alignment of brand tone, voice, and visual identity across all social platforms globally.
- Oversee brand’s global talent strategy, manage and sign global celebrity talent and work with cross-functional teams on their scope across campaigns, creative, PR, social, events, DTC, etc.
- Work with global influencers and manage Creator/Influencer KPIs and align talent with seasonal initiatives and cultural moments.
- Drive PR strategies to build HOKA’s influence across media; lead global PR governance, manage PR budgets, agencies and reporting on media impact and KPIs.
- Lead Global VIP product placements and relationships; drive heat and demand for the brand, hero footwear and apparel products and key marketing initiatives.
- Cultivate relationships with like-minded brands and cultural leaders to co-create experiences, media value and brand relevance; create and solidify brand partnerships across running, sport, and culture.
- Manage relationships with partners for philanthropic donations, content and communications; lead global brand ambassador strategy and network and manage KPI’s.
- Develop seasonal and evergreen brand creative briefs, lead initiatives that celebrate HOKA’s authenticity, innovation, and inclusivity, and champion HOKA social and environmental impact and giving initiatives across communications.
- Lead a high-performing global team, ensure alignment and integration across Creative, Brand & Product Marketing, Sports Marketing and Regional teams, and work in partnership with regional teams in Americas, EMEA, and Asia Pacific to serve as the global communications authority.
- Reports to Vice President, Global Marketing - HOKA
Requirements
- Bachelor's degree in marketing, communications, or related field; advanced degree preferred.
- 15+ years of experience in social media, cultural marketing, PR, global brand strategy, or related fields.
- Proven expertise in social media, global talent strategy and management, brand storytelling, and purpose-driven initiatives.
- Strong track record in building connections at the intersections of sport, fashion, and culture.
- Demonstrated success in elevating brand image, crafting cultural strategies, driving community engagement, and high impact media value.
- Exceptional skills in global governance, agency management, and budget oversight.
- Inspirational leader with a collaborative, strategic mindset.
- Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
Benefits
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social mediacultural marketingPRglobal brand strategybrand storytellingcommunity engagementbudget oversightsocial listeninginfluencer collaborationcreative briefs
Soft skills
inspirational leadercollaborative mindsetstrategic mindsetrelationship managementteam leadershipcommunicationalignmentintegrationcultural awarenesscreativity
Certifications
Bachelor's degree in marketingBachelor's degree in communicationsadvanced degree preferred
