Loyalty Marketing Manager
DOXA
Senior Director, Marketing
Centene Corporation
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Illinois, Montana, North Carolina, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $145,100 - $268,800 per year
Job Level
Senior
About the role
- Partner with local health plan leadership and marketing teams to successfully procure/re-procure Medicaid managed care contracts
- Translate long-term portfolio strategy into data-driven, multichannel marketing strategies for Medicaid managed care plans across multiple regions
- Build and execute annual marketing activations plans ensuring effective resource allocation and cost management
- Craft Medicaid health plans marketing strategies including messaging, marketing communication, digital presence, relationship development, and in-language/in-culture content
- Design and execute portfolio strategy to communicate state-based community impact to stakeholders
- Assure compliance with regulatory, accreditation, and internal requirements and audits
- Oversee a team responsible for executing health plans marketing strategies across multiple regions
- Advise ways to advance the Medicaid managed product’s brand via trade publications, multi-channel engagement, conferences, and advertising
- Identify opportunities for scale and efficiencies in non-working investment and media to support hyper-local content
- Optimize market-level media planning and buying with central media agency partner
- Derive insights from assigned markets to inform national brands (Ambetter and WellCare) and serve as single corporate marketing/comms contact for Health Plans
- Share learnings and best practices and continuously train and upskill Health Plan marketing and communications teams
- Execute annual learning agenda and equip team members with training and coaching to analyze data and generate impactful insights
- Scan the media marketplace for healthcare and marketing trends and ruthlessly cut low value-added work to focus on key priorities
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or related field
- MBA preferred
- 8+ years of relevant, progressive marketing experience
- Experience in organization and talent management
- Healthcare industry marketing experience required
- Proven ability to manage a complex portfolio and manage priorities and trade-offs preferred
Benefits
- competitive pay
- health insurance
- 401K and stock purchase plans
- tuition reimbursement
- paid time off plus holidays
- flexible approach to work with remote, hybrid, field or office work schedules
- Total compensation may include additional forms of incentives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven marketingmultichannel marketing strategiesmarketing activation plansresource allocationcost managementmarketing communicationmedia planningmedia buyingdata analysisinsight generation
Soft skills
leadershipteam managementrelationship developmentcommunicationtrainingcoachingorganizational skillsstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor's degreeMBA
