Senior Product Marketing Manager
Centene Corporation
full-time
Posted on:
Location Type: Remote
Location: Florida • Missouri • United States
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Salary
💰 $87,700 - $157,800 per year
Job Level
About the role
- leads product positioning, messaging, and go‑to‑market initiatives to ensure offerings are competitive and effectively adopted in the marketplace
- serves as a key liaison between Product, Sales, Marketing, and Operations
- develops and maintains product positioning and messaging tailored to employers, brokers, and benefit consultants
- conducts competitive analysis, market research, and industry trend monitoring
- leads go‑to‑market planning and execution for new product launches and enhancements
- builds and executes marketing campaigns that drive adoption, engagement, and retention
- supports Sales and Account Management teams through sales enablement activities
- partners with Product, Underwriting, and Operations to align marketing with product development and compliance
- translates customer, broker, and field feedback into actionable insights to inform marketing and product strategies
- develops and oversees creation of marketing assets such as presentations, product guides, one‑pagers, FAQs, and case studies
- contributes to thought leadership initiatives such as whitepapers and webinars
- monitors and analyzes key performance indicators such as product adoption and broker satisfaction
- uses data and performance insights to optimize messaging, campaigns, and positioning throughout the product lifecycle
Requirements
- Bachelor's Degree Marketing, Business, or related field or equivalent experience required
- Master's Degree MBA preferred
- 5+ years product marketing experience with a background in both Business to Business and Business to Business to Consumer marketing required
- 2+ years product marketing experience in group health insurance or related benefits industry required
- Excellent communication and storytelling skills, with the ability to simplify complex insurance concepts required
- Familiarity with health insurance regulations, compliance requirements, and benefit administration platform preferred
Benefits
- competitive pay
- health insurance
- 401K and stock purchase plans
- tuition reimbursement
- paid time off plus holidays
- flexible approach to work with remote, hybrid, field or office work schedules
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product positioningmessaginggo-to-market planningcompetitive analysismarket researchmarketing campaignssales enablementdata analysisperformance optimizationmarketing asset creation
Soft Skills
communication skillsstorytelling skillscollaborationanalytical thinkingcustomer feedback translationleadershipstrategic thinkingcreativityproblem-solvingadaptability
Certifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessMaster's Degree in Business Administration (MBA)