CenExel

Recruitment

• Owns paid media strategy and execution across key channels including Meta, Google Ads, YouTube, Reddit, and programmatic platforms (DSPs), with full accountability for performance and ROI.
• Proactively recommends channel mix, budget allocation, and spend levels based on study demand, historical performance, and enrollment targets.
• Continuously analyzes campaign performance (CPL, conversion rates, randomization yield) and optimize in real time to improve efficiency and outcomes.
• Aligns marketing strategy to study-level recruitment needs, identifying trials at risk of under-enrollment and deploying targeted advertising interventions.
• Partners closely with site teams and recruitment operations to develop, test, and implement tailored recruitment plans for priority studies.
• Leads the end-to-end patient acquisition funnel, including ad creative, landing pages, prescreeners, and follow-up workflows to maximize conversion and enrollment.
• Leverages AI tools and data-driven insights to enhance targeting, creative development, and funnel performance.
• Develops scalable playbooks and best practices for patient recruitment across indications and channels.
• Mentors and supports junior marketing team members, providing guidance on campaign strategy, execution, and performance analysis.
• Supports broader marketing initiatives including website updates, collateral development, and community outreach as needed.
• Supports and ensures strictest adherence to best practices, FDA Code of Federal Regulations, ICH (International Conference on Harmonization), GCP (Good Clinical Practices), CenExel standard operating procedures, site working Practices, protocol, and company guidelines and policies.
• Assumes other duties and responsibilities as assigned.

Senior Marketing Specialist – Patient Recruitment

Vice President

• Leads CenExel’s sponsor services model.
• Partners with CROs and sponsors to execute defined services post-award.
• Develops the full proposal package.
• Coordinates internal resources, identifies and engages vendors.
• Aligns with CRO partners to ensure comprehensive, competitive submission and bid defense.
• Drives consistent execution from startup through closeout.
• Builds and implements KPIs tied to SRD scope, timelines, quality, and financial performance.

Senior Marketing Specialist – Patient Recruitment

Vice President, Sponsor Research