CellarTracker

Product Marketing Manager

CellarTracker

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Tech Stack

SQL

About the role

  • - Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization.
  • - Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos.
  • - Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact.
  • - Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging.
  • - Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.

Requirements

  • - Five to seven years executing product marketing launches for consumer software or mobile apps.
  • - Portfolio that includes launch emails, landing pages, videos, or decks you personally created and shipped.
  • - Daily use of AI tools to accelerate copy, visuals, or research, with examples of your workflow.
  • - Proven track record of meeting activation or revenue targets through your marketing work.
  • - Clear, concise copywriting skills.
  • - Comfort with Excel; bonus if you query data using SQL or analytics tools such as Mixpanel.
  • - Curiosity about wine and in the event you lack experience in the category at least the desire to learn quickly.
Benefits
  • CellarTracker provides strong benefits including:
  • - Flexible remote work
  • - Unlimited PTO
  • - Paid family leave
  • - Standard health benefits (medical, vision, dental)
  • - 401k contribution

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcopywritingdata analysisuser researchactivation metricsconversion metricsretention metricsSQLExcel
Soft skills
curiositycommunicationcreativityanalytical thinking