CellarTracker

Product Marketing

• - Own positioning, messaging, and launch plans for every major feature from strategy through post-launch optimization.
• - Create and publish customer-facing assets: emails, push and SMS flows, landing pages, App Store metadata, help articles, demo videos.
• - Define launch goals, instrument events in Mixpanel or similar tools, and report on activation, conversion, and retention impact.
• - Run qualitative interviews and quantitative analyses to deepen user understanding and adjust messaging.
• - Monitor competitors and adjacent consumer-AI products to surface positioning opportunities.

Product Marketing Manager