Associate Director, Marketing
Cedars-Sinai
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • United States
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Salary
💰 $154,668 - $216,538 per year
Job Level
About the role
- Develops and implements strategic marketing goals, strategies, and tactics for assigned departments, institutes, and/or established priority areas.
- Collaborates with key cross-functional partners across Cedars-Sinai to ensure aligned brand execution. Provides strategic direction, leadership, and motivation to ensure that all parties work together to achieve the bottom-line measured results.
- Develops and executes complex short- and long-term marketing objectives to capitalize on identified opportunities.
- Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to leadership.
- Stays abreast of emerging marketing trends, best practices, regulations, tactics, and analytics related to assigned departments or key service lines.
- Provides strategic and operational direction on use cases, segmentation, analytics, dashboards, reports and data mining, if applicable.
- Interacts with key internal collaborators to help establish priority use cases and develop a culture where data and marketing insights help drive key investment decisions.
- Defines Key Performance Indicators (KPI), conversion events, measurement methodology and establish success criteria and/or benchmarks.
- Serves as the primary liaison and ensures that clinical leaders are informed on all marketing tactics for their respective service lines. Serves as clinical service line marketing subject matter expert (SME) and resource for others.
- In collaboration with leadership, guides the development and placement of advertising, public relations (PR), internal communications, research, web content, collateral and call center initiatives related to assigned areas.
- Initiates and directs the annual marketing planning for assigned areas by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Requirements
- Bachelor’s degree in marketing, communications, business administration, or a related field is required. Master’s in business administration or a related field is preferred.
- A minimum of 8 years of marketing experience in a large, complex organization required, preferably in a healthcare marketing setting.
- A minimum of 8 years of managerial experience, overseeing direct reports within a department and/or service line, required.
- A minimum of 2 years of experience in healthcare marketing, preferably at an academic medical center. (Community, Advocacy and DIHE: experience in marketing Community and Social Impact) highly preferred.
Benefits
- Outstanding benefit package that includes paid time off
- Health care
- 403(B)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketingmarketing objectivesdata mininganalyticsKey Performance Indicators (KPI)measurement methodologyadvertisingpublic relations (PR)internal communicationsweb content
Soft Skills
leadershipcollaborationmotivationcommunicationstrategic directionoperational directioncultural developmentreportingcross-functional teamworkinsight-driven decision making
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business administrationMaster’s in business administration