CDK Global

Sr. Product Marketer, Remote

CDK Global

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $115,000 - $130,000 per year

Job Level

Senior

Tech Stack

CloudGo

About the role

  • Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
  • Perform market, customer and competitive research to target the market and produce insights, identifying what opportunities, challenges and dynamics exist for CDK
  • Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.
  • Understand customer problems and find innovative solutions and new market opportunities for CDK and exercise creative business judgment in optimizing the lifecycle profitability of the offering
  • Understand objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.) and champion necessary initiatives to attain key results and objectives.
  • Develop persona-based positioning and messaging for different level audiences (Owner, GM, Sales Manager, F&I Manager, etc..) and for different target segments.
  • Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.

Requirements

  • Bachelor’s Degree
  • 3-5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
  • Ability to travel up to 25% throughout the year
  • Proven ability to develop and execute effective product marketing strategies
  • Strong foundation of analytic skills with the ability to analyze and interpret data to support insights and business development
  • A natural collaborator with a willingness to drive hands-on tactical execution
  • Great communication and collaboration skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
  • Strong speaking skills and ability to develop compelling customer-facing presentations
  • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
  • A winning attitude that inspires optimism, fun, and the desire to always be learning!