Owns the entire Go-To-Market strategy of their product line within CDK’s Fixed Operations portfolio for the Heavy Truck market.
Lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for Sales and Marketing teams to drive demand generation and optimize revenue.
Build and execute the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, Sales enablement, and defining market requirements and business cases for product line investment.
Be the leading expert in their product’s target market and value proposition.
Create and articulate CDK’s Fixed Ops Solutions vision; and drive the overall go-to-market strategy.

Requirements

Bachelor’s Degree
5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
Proven ability to develop and execute effective product marketing strategies
Strong foundation of analytic skills to support communications and business case development
A natural collaborator with a willingness to drive hands-on tactical execution
Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
Strong speaking skills and ability to develop compelling customer-facing presentations
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits

Medical, dental, and vision benefits
Paid Time Off (PTO)
401K Matching Program
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketinggo-to-market strategymarket evangelismcompetitive intelligencedemand generationbusiness case developmentSales enablementintegrated marketing programscommercializationanalytic skills

Soft Skills

collaborationcommunication skillspresentation skillsleadershiptactical executionrelationship buildinginfluenceoptimismadaptabilitylearning mindset

Certifications

Bachelor's Degree