CData Software

Principal Technical Product Marketing Manager, AI Ecosystem

CData Software

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop joint value propositions, messaging frameworks, and positioning that articulate how CData enables AI applications to access enterprise data sources
  • Serve as the primary marketing point of contact for partner initiatives, owning the narrative and go-to-market positioning for each strategic partnership
  • Design and execute co-marketing campaigns with AI partners, including joint webinars, content collaborations, and event participation
  • Develop partner-specific marketing plans with clear goals, timelines, and success metrics
  • Coordinate cross-functional teams to deliver integrated marketing programs
  • Create compelling messaging and positioning for AI use cases that leverage CData connectivity solutions
  • Partner with the Technology Evangelism team to develop technical marketing content that demonstrates CData's value in AI architectures (whitepapers, solution briefs, blog posts, use cases)
  • Create enablement materials for partners including co-branded collateral, demo scripts, and technical guides
  • Represent CData at AI-focused industry events, conferences, and partner summits
  • Build thought leadership around data connectivity for AI applications through speaking engagements and content creation
  • Partner with Product Management to ensure AI-related features align with ecosystem needs and partner feedback
  • Collaborate with Developer Relations to create technical resources for AI developers
  • Coordinate with Demand Generation to integrate partner campaigns into broader marketing initiatives
  • Provide market intelligence to leadership on AI ecosystem trends and partnership opportunities

Requirements

  • 7+ years of experience in B2B technology marketing, partner marketing, or ecosystem marketing
  • Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders.
  • Proven experience in partner identification, prospecting, and relationship building within technology ecosystems
  • Strong research and analytical skills with ability to map complex partner landscapes
  • Demonstrated success in outreach campaigns and establishing new partnerships from the ground up
  • Strong understanding of AI/ML technologies, LLMs, and how data connectivity enables AI applications
  • Experience developing and executing co-marketing programs with technology partners
  • Excellent communication and presentation skills with ability to engage technical and business audiences
  • Experience creating technical marketing content for developer and IT decision-maker audiences
  • Self-starter with strong project management skills and ability to drive initiatives independently
  • Comfortable operating autonomously in a fast-paced, high-growth environment
Benefits
  • Occasional travel for partner meetings, industry events, and team collaboration (estimated 10–15%)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B technology marketingpartner marketingecosystem marketingco-marketing programstechnical marketing contentAI technologiesML technologiesdata connectivityoutreach campaignsproject management
Soft Skills
communication skillspresentation skillsanalytical skillsrelationship buildingresearch skillsself-starterautonomous operationinitiative drivingcross-functional coordinationthought leadership