Principal Technical Product Marketing Manager – Connect AI
CData Software
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio)
- Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency (in process, Q’1-2 timing).
- Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators
- Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure
- Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI
- Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks that Directors of Architecture actually use during evaluation
- Develop clear value narratives for the three pillars of our overall messaging framework: Connectivity (live access to 350+ sources), Context (semantic intelligence), and Control (passthrough security with audit trails)
- Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams with use case articulation and competitive positioning
- Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation
- Translate customer feedback and competitive insights into roadmap recommendations—particularly around MCP adoption, semantic modeling, and governance features
- Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities
- Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs
- Stay up-to-date on the latest market developments around AI and Agent platforms to inform our strategy
- Conduct first-party research with trialers, prospects, and customers to form a perspective on our go-to-market and validate our messaging
- Monitor competitive activity and proactively develop strategies to counter threats and capitalize on market opportunities
- Track and analyze key business performance metrics to assess GTM effectiveness, market adoption, and growth trends
- Adopt AI tools and processes to optimize your own productivity (with a budget to support it) and help lead projects to rollout AI to the Marketing team
- Provide guidance, review, and informal mentorship to other Product Marketing Managers to elevate overall team effectiveness
Requirements
- 7+ years of product marketing experience in data infrastructure, integration platforms, or developer tools—bonus points for iPaaS, ETL/ELT, or API platform experience
- Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders.
- Track record of marketing to technical buyers (architects, platform engineers, IT leadership)
- Demonstrated ability to create content that establishes technical credibility—not just feature lists, but architecture guides, security whitepapers, and implementation playbooks
- Familiarity with the AI/ML infrastructure landscape: LLMs, RAG architectures, agentic AI, MCP
- Experience with complex, multi-persona buying processes involving technical evaluators, security teams, and executive sponsors
- Strong competitive positioning skills with an emphasis on factual accuracy over marketing hyperbole
- Excellent written, verbal, and presentation communication skills
- Comfortable operating autonomously in a fast-paced, high-growth environment
- Highly organized with strong attention to detail and ability to manage complex initiatives
- Experience marketing to enterprise IT (1,000–10,000+ employees) with complex system landscapes (ERP, CRM, financial systems) preferred
- Background in or exposure to data integration technologies (Snowflake, Databricks, Azure, AWS data services) preferred
- Experience with Product-led growth motions preferred
- Cross-functional leadership skills with the ability to influence without direct authority preferred.
Benefits
- Health insurance
- Professional development
- Flexible work arrangements
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingdata infrastructureintegration platformsdeveloper toolscontent creationcompetitive positioningAI/ML infrastructurearchitecture guidessecurity whitepapersimplementation playbooks
Soft Skills
effective communicationorganizational skillsattention to detailautonomous operationcross-functional leadershipmentorshipmarket researchstrategic thinkinganalytical skillspresentation skills