CData Software

Senior Product Marketing Manager

CData Software

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Own positioning, messaging, and value proposition for the product across core customer segments and use cases.
  • Develop and maintain a deep understanding of customers, buying journeys, and technical use cases.
  • Partner with Product Management to align roadmap, releases, and market needs.
  • Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation.
  • Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics.
  • Translate roadmap updates into external announcements and campaigns.
  • Partner with Sales to support pipeline generation, deal support, and competitive positioning.
  • Create and maintain high-impact sales enablement materials.
  • Enable sales teams to confidently articulate product value, differentiation, and technical advantages.
  • Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing.
  • Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness.
  • Use data and feedback to continuously refine positioning, GTM strategy, and enablement.

Requirements

  • 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products.
  • 3-5 years of experience in data integration/connectivity
  • Proven experience owning positioning, launches, and sales enablement for a technical product.
  • Strong ability to translate complex technical concepts into clear, compelling customer value.
  • Excellent written, verbal, and presentation skills.
  • Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing.
  • Self-directed, organized, and comfortable operating in a fast-moving environment.
  • Experience supporting enterprise or mid-market B2B sales is preferred.
  • Experience working closely with Product Management and Engineering teams is preferred.
Benefits
  • Travel Required: Potential travel to NC headquarters, customer events, etc. on an as needed basis for work purposes may be necessary.
  • You are required to review, acknowledge, and abide by the company's security policies.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdata integrationsales enablementgo-to-market strategycustomer segmentationanalyticspipeline generationtechnical product positioninglaunch planningmetrics tracking
Soft Skills
collaborationcommunicationorganizationself-directionpresentation skillscross-functional teamworkcustomer understandingstrategic thinkingadaptabilityproblem-solving