Cayaba Care

Data Analyst

• Develop a deep understanding of our business, care programs, and data.
• Perform analyses and design complex data models to meet business and research needs. Synthesize data into actionable insights that improve clinical quality, operational efficiency, and outcomes.
• Conduct cohort analysis, user segmentation, funnel analysis, and A/B testing to optimize product and user engagement.
• Automate client reporting packages and streamline data ingestion pipelines.
• Ensure accuracy, integrity, and quality of reports, dashboards, and analyses.
• Report on healthcare quality metrics (HEDIS preferred) to measure program impact.
• Identify opportunities to streamline processes and build scalable data solutions.
• Develop outcomes dashboards and reporting to support clinical operations and quality management. Perform risk stratification and member escalation analyses to optimize clinical oversight and preventive engagement. Support compliance with HIPAA and data privacy requirements across environments.
• Partner with product, clinical, engineering, and operations teams to translate business needs into analytics solutions.
• Support strategic planning and drive adoption of data-driven practices across the organization.
• Develop marketing attribution models, retention and churn analysis, and CAC/LTV metrics to inform growth strategies.
• Analyze field and provider performance, referral effectiveness, and KPI development to support outreach and engagement.
• Contribute to the team’s productivity, research goals, and innovation efforts.

Senior Data Analyst

Marketing

• Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, & provider channels
• Builds and manages automated, multichannel marketing campaign workflows, including sms, email, phone, and direct mail
• Gain a deep understanding of our target Medicaid populations to better reach and understand the membership base
• Develop playbooks and toolkits for community and provider outreach, to scale the work from market to market
• Drive marketing analytics and measurement initiatives, ensuring we have the proper tracking set up and the reports we need to monitor performance
• Use data, A/B testing, and audience insights to continuously improve conversion and performance
• Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance) to ensure the Marketing team can scale efficiently while maintaining high quality and consistency
• Ensure marketing and communication materials are compliant with Cayaba and partner brand guidelines and reflect Cayaba’s value
• Partner closely with Executive Leadership team to align messaging with sales strategies
• Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts and educate both technical and executive buyers
• Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads
• Support our team’s presence at key industry events and conferences to maximize brand visibility and lead generation
• Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience
• Coach and mentor team members in a rapidly evolving organization
• Manage agencies/freelancers as needed
• Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations that directly support the company's ambitious growth and scaling objectives.

Senior Data Analyst

Senior Marketing Manager