Causaly

Growth Marketing

• Own the growth business: define the growth strategy, KPI stack, operating cadence, and clear stop/scale recommendations.
• Build the acquisition engine: develop repeatable channel programs (academia, biotech, communities, professional networks) and scale what works.
• Ship activation that converts: design onboarding and “time-to-value” flows that consistently get users to a first meaningful outcome fast.
• Create retention loops: build habit-forming mechanics (saved work, templates, alerts, “continue” flows) and improve cohort retention month over month.
• Drive monetization experiments: packaging and conversion (free→paid), paywalls/credits, pricing tests, and upgrade flows—with clear learning goals.
• Run high-velocity experimentation: maintain a weekly shipping/testing rhythm across product, lifecycle, and distribution.
• Own measurement and insight: instrumentation, dashboards, funnel/cohort analysis, and crisp exec/board-ready reporting.
• Partner on unit economics: work closely with engineering to keep AI costs bounded (quotas/credits) while maximizing “aha before wall.”

Head of Growth