
Senior Market Research Consultant
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Chicago • Illinois • Texas • United States
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Salary
💰 $128,470 - $192,710 per year
Job Level
About the role
- Partner with Enterprise Marketing and Digital Product teams to translate complex business questions into clear analytical frameworks and scalable data solutions that support cat.com strategy and performance.
- Transform large, multi-source datasets (Digital Behavioral, Marketing, Transactional, and Master Data) into actionable insights that uncover user behavior patterns, trends, risks, and growth opportunities.
- Lead deep-dive analyses of cat.com data to identify how users engage, convert, and move through digital experiences — and translate findings into compelling narratives that drive business decisions.
- Design and deliver executive-ready dashboards and reporting (Tableau or Power BI) that go beyond metrics to tell a cohesive story about performance, user behavior, and optimization opportunities.
- Develop and maintain automated data pipelines using SQL, Python, and cloud data platforms (Snowflake preferred) to ensure accurate, scalable, and timely insights.
- Support the integration of business unit data into centralized marketing and digital reporting environments to enable a unified view of customer and web performance.
- Establish and uphold standards for data quality, metric definitions, and reporting consistency across digital properties.
- Collaborate with data engineers and data scientists to incorporate advanced analytics, automation, and AI-driven capabilities that enhance KPIs and decision intelligence.
Requirements
- Previous experience with Web & App Analytics
- Familiarity with Salesforce CRM Platform & Objects
- Familiarity with Google Cloud Platform Products
- Familiarity with Paid Media Platforms
- Familiarity with Python Data Analysis and Science Libraries
- Business Data Analysis & Visualization: Highly skilled in using SQL, Cloud Data Services (Big Query, GA4, Snowflake), Data Visualization Platforms (Tableau, Power BI, Looker Studio), Python, Office365.
- Familiarity with Data Science and AI solutions.
- Research Analysis: Knowledge of concepts, methodologies and methods of research analysis: ability to locate, interpret and evaluate research findings compiled and documented by others.
- Accuracy and Attention to Detail: Understanding the necessity and value of accuracy, ability to complete tasks with high levels of precision.
- Digital project management skills and familiarity with Agile development and supporting platforms (Azure DevOps, Adobe Workfront).
- Effective Communications: Excellent oral and written communication skills.
- Demonstrated ability to effectively communicate and collaborate with internal and external business partners including senior leaders.
- Excellent human relations skills to develop a collaborative environment with leadership and key stakeholders.
- Business Assessment: Knowledge of activities, tasks, practices and deliverables for assessing and documenting business opportunities; ability to assess the benefits, risks, and success factors of potential applications.
- Requirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLPythonData AnalysisData VisualizationTableauPower BICloud Data PlatformsSnowflakeWeb AnalyticsResearch Analysis
Soft Skills
Effective CommunicationAttention to DetailCollaborationDigital Project ManagementBusiness AssessmentRequirements Analysis