Caterpillar Inc.

Senior Market Research Consultant

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: ChicagoIllinoisTexasUnited States

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Salary

💰 $128,470 - $192,710 per year

Job Level

About the role

  • Partner with Enterprise Marketing and Digital Product teams to translate complex business questions into clear analytical frameworks and scalable data solutions that support cat.com strategy and performance.
  • Transform large, multi-source datasets (Digital Behavioral, Marketing, Transactional, and Master Data) into actionable insights that uncover user behavior patterns, trends, risks, and growth opportunities.
  • Lead deep-dive analyses of cat.com data to identify how users engage, convert, and move through digital experiences — and translate findings into compelling narratives that drive business decisions.
  • Design and deliver executive-ready dashboards and reporting (Tableau or Power BI) that go beyond metrics to tell a cohesive story about performance, user behavior, and optimization opportunities.
  • Develop and maintain automated data pipelines using SQL, Python, and cloud data platforms (Snowflake preferred) to ensure accurate, scalable, and timely insights.
  • Support the integration of business unit data into centralized marketing and digital reporting environments to enable a unified view of customer and web performance.
  • Establish and uphold standards for data quality, metric definitions, and reporting consistency across digital properties.
  • Collaborate with data engineers and data scientists to incorporate advanced analytics, automation, and AI-driven capabilities that enhance KPIs and decision intelligence.

Requirements

  • Previous experience with Web & App Analytics
  • Familiarity with Salesforce CRM Platform & Objects
  • Familiarity with Google Cloud Platform Products
  • Familiarity with Paid Media Platforms
  • Familiarity with Python Data Analysis and Science Libraries
  • Business Data Analysis & Visualization: Highly skilled in using SQL, Cloud Data Services (Big Query, GA4, Snowflake), Data Visualization Platforms (Tableau, Power BI, Looker Studio), Python, Office365.
  • Familiarity with Data Science and AI solutions.
  • Research Analysis: Knowledge of concepts, methodologies and methods of research analysis: ability to locate, interpret and evaluate research findings compiled and documented by others.
  • Accuracy and Attention to Detail: Understanding the necessity and value of accuracy, ability to complete tasks with high levels of precision.
  • Digital project management skills and familiarity with Agile development and supporting platforms (Azure DevOps, Adobe Workfront).
  • Effective Communications: Excellent oral and written communication skills.
  • Demonstrated ability to effectively communicate and collaborate with internal and external business partners including senior leaders.
  • Excellent human relations skills to develop a collaborative environment with leadership and key stakeholders.
  • Business Assessment: Knowledge of activities, tasks, practices and deliverables for assessing and documenting business opportunities; ability to assess the benefits, risks, and success factors of potential applications.
  • Requirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLPythonData AnalysisData VisualizationTableauPower BICloud Data PlatformsSnowflakeWeb AnalyticsResearch Analysis
Soft Skills
Effective CommunicationAttention to DetailCollaborationDigital Project ManagementBusiness AssessmentRequirements Analysis