Caterpillar Inc.

eCommerce Marketing Communications Consultant – Mobile App

Caterpillar Inc.

full-time

Posted on:

Location Type: Office

Location: Irving • Colorado • Illinois • United States

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Salary

💰 $112,710 - $169,060 per year

About the role

  • Develop and execute global eCommerce marketing strategies that translate business objectives into integrated, cross-channel marketing programs spanning paid media, email, onsite, in-app, App Store presence, and dealer-facing marketing toolkits
  • Partner with key team members to understand Cat Central product roadmaps, new feature launches, and global rollout plans, translating this insight into scalable platform marketing strategies that support global readiness, effective promotion, and adaptation to local market conditions
  • Collaborate with business and agency partners to inform and align messaging and creative that promotes the platform, inspires engagement, and drives adoptions across key stages of the journey
  • Communicate marketing strategy, priorities, performance, and risks to leadership teams, building confidence, securing alignment and commitment, and enabling informed support and decision making
  • Share marketing plans and progress with cross-functional teams to enable coordinated planning, alignment across initiatives, and effective execution across the organization
  • Manage and optimize the Cat Central App Store presence, ensuring content, imagery, and messaging remain current, localized, and aligned to brand and campaign priorities to drive installs and engagement
  • Develop and maintain dealer enablement materials, including toolkits, creative templates, and messaging frameworks, that help dealers effectively promote Cat Central and Parts.cat.com
  • Contribute to the development and evolution of arching creative and messaging strategies for the eCommerce portfolio, ensuring alignment to platform strategies, marketing objectives, and the end-to-end customer journey
  • Lead and/or support the development, execution, and operational coordination of marketing assets for the eCommerce portfolio, partnering with media, creative, and translation vendors and internal teams to support campaign delivery and localization (including translation workflows)
  • Develop internal and dealer communications, including go-to-market updates, launch announcements, and presentations that align stakeholders around upcoming initiatives and available resources.
  • Collaborate with internal stakeholders and consult with business partners and dealers on marketing content initiatives to inform and educate on eCommerce platform marketing deliverables
  • Track campaign adoption and effectiveness, supporting performance reporting and providing insights to optimize future creative direction and dealer utilization.
  • Establish and evolve mobile measurement frameworks by defining tracking requirements, partnering with product and engineering teams on implementation, and advocating for tools and reporting solutions needed to accurately measure performance.

Requirements

  • 3-5 years of demonstrated experience managing app-based, eCommerce, and/or similar digital platform marketing coordination with cohesive channel strategy
  • Strong understanding of customer and dealer needs to inform marketing strategies that drive engagement and adoption
  • Skilled at managing multiple projects simultaneously, ensuring timely and efficient delivery of cross-functional workflows, translations processes, and launch readiness across multiple regions and channels, with attention to detail and quality
  • Ability to shape marketing campaigns that connect product benefits with customer value through clear, consistent messaging
  • Proven ability to collaborate across internal teams, dealers, and vendors to ensure cohesive execution
  • Knowledge of app store optimization, content strategy, and eCommerce marketing best practices across global markets
  • Experience in mobile app environment from a product or mobile marketing perspective, with an understanding of how to implement and measure mobile app campaigns
  • Experience managing creative, translation, and localization partners to deliver timely, high-quality content across languages and formats, ensuring on-time and on-budget delivery
  • Manage and allocate budgets across initiatives and channels to maximize impact against business objectives, while tracking and reporting on spend, pacing, and performance.
Benefits
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerce marketingapp-based marketingchannel strategyapp store optimizationcontent strategymobile marketingcampaign trackinglocalizationcreative developmentperformance reporting
Soft Skills
project managementattention to detailcollaborationcommunicationstrategic thinkingadaptabilitycross-functional coordinationstakeholder alignmentproblem-solvingtime management