Market Development Consultant – Program Management
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Houston • Texas • United States
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Salary
💰 $128,470 - $192,710 per year
About the role
- Provide marketing leadership to New Product Introduction (NPI) teams focused on developing new power generation and electrification solutions for the Oil & Gas industry.
- Be responsible for executing marketing activities for assigned NPI product programs, including but not limited to new natural gas gensets, electrification solutions, and power distribution control systems.
- Collaborate with internal and external partners, dealers, and customers to support NPI activities including product requirements management, competitive analysis, field test coordination, product pricing, forecasting, and marketing literature development.
- Participate in regular meetings with customers, dealers, and commercial teams to gather market intelligence and understand Caterpillar’s position in the industry.
- Gather voice of customer to understand customer buying behaviors, competitive issues, market service needs, and where Caterpillar can add value.
- Act as a market segment advisor to commercial teams, dealers, and other process partners.
- Define marketing communication priorities and work with the Marketing Communications team to create marketing materials and media for new product launches and marketing campaigns.
- Guide the development and publication of technical marketing data, competitive analysis, and sales training materials needed to effectively sell new products.
Requirements
- Bachelor's degree or equivalent
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing leadershipproduct requirements managementcompetitive analysisfield test coordinationproduct pricingforecastingmarketing literature developmentmarket intelligencevoice of customer analysissales training materials development
Soft Skills
collaborationcommunicationcustomer engagementmarket segment advisoryprioritization
Certifications
Bachelor's degree