Define and drive the product vision and roadmap for the Cat Rental Shopping Experience, ensuring capabilities across browse, search, product detail, quoting, and checkout are cohesive and customer‑centric.
Aligning shopping initiatives with enterprise content governance models and Caterpillar’s digital transformation goals, ensuring seamless interplay between shopping, content, and data.
Own and prioritize the shopping product backlog (including CMS dependencies), aligning work with business outcomes, dealer needs, compliance requirements, and platform constraints.
Own the Cat Rental website design direction for shopping—partnering with UX/UI to establish and evolve design systems, information architecture, and page templates that improve findability, clarity, accessibility, and conversion across web and mobile.
Lead cross‑functional collaboration with engineering, UX, content, analytics, and dealer stakeholders to deliver scalable, high‑quality shopping solutions.
Configure and maintain shopping data and content in the CMS to ensure accurate dealer–product relationships, availability, and visibility throughout the Cat Rental experience.
Own the end‑to‑end strategy for AEM‑backed shopping content, including upper‑funnel marketing content that drives SEO, discoverability, and conversion into the rental shopping flow.
Identify and resolve data inconsistencies and system issues that impact product discovery, pricing/availability accuracy, checkout reliability, or overall user experience.
Support dealer onboarding to the Cat Rental shopping ecosystem with tooling, workflows, and best‑practice guidance for content and catalog maintenance.
Design and approve content/workflow templates and metadata structures that optimize shopping performance, personalization, and operational efficiency.
Capture feedback from functional teams (sales, marketing, dealer ops, support) and translate it into prioritized features and improvements that meet business objectives.
Serve as subject matter expert (SME) for Cat Rental shopping and CMS, guiding technical discovery/design and training marketing partners and dealers on best practices.
Define, derive, and analyze KPIs for shopping journeys and CMS publishing efficiency (e.g., search CTR, PDP conversion, quote submission rate, page performance, content freshness).
Partner with Business Analysts to convert business requirements into actionable specs (scope, layout, data contracts, acceptance criteria) for shopping features and integrations.
Work closely with development teams to track delivery, conduct validation/UAT, and ensure each release maximizes value and meets quality, accessibility, and performance standards.
Continuously manage the product backlog, reprioritizing enhancements based on evolving business needs, dealer readiness, and time‑sensitive events (e.g., Summit/CONEXPO).
Lead change management for dealer digital initiatives—training, documentation, communications, and stakeholder engagement to ensure smooth adoption of shopping capabilities.

Requirements

Bachelor’s degree in computer science, information systems, marketing, communications, engineering, or a related field preferred
Proven experience in digital product management with a focus on eCommerce or shopping experiences
Extensive experience in digital product management, including ownership of customer-facing web platforms
Proven ability to collaborate across marketing, engineering, UX, and business teams to align shopping and CMS capabilities with strategic goals
Ability to define and prioritize shopping-related initiatives, ensuring timely delivery and alignment with business priorities and dealer needs
Strong understanding of website design principles, including UX/UI best practices, responsive design, and accessibility standards to optimize the CRS shopping experience
Ability to lead initiatives that streamline marketing operations and improve data consistency across platforms supporting browsing, search, PDPs, quoting, and checkout
Proven experience in product content creation focused on digital experiences
Expertise in content lifecycle management, including taxonomy, metadata, and workflow automation to support product discoverability and conversion
Hands-on experience with CMS platforms (e.g., Adobe Experience Manager) and their integration into shopping workflows
Excellent oral and written communication skills with the ability to tailor messaging for engineering teams, business partners, and leadership
Strong stakeholder management and communication skills to navigate complex or sensitive situations
Working knowledge of PIM systems and how they integrate with CMS to enable unified, accurate product content in the Cat Rental shopping experience
Proficiency with Microsoft tools (Word, Excel, Teams, PowerPoint) and Azure DevOps for planning, backlog management, and release tracking
Product Owner certification (e.g., CSPO, SAFe PO/PM) or strong knowledge of the Software Development Lifecycle (SDLC).

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital product managementeCommercewebsite design principlesUX/UI best practicesresponsive designaccessibility standardscontent lifecycle managementtaxonomymetadataworkflow automation

Soft Skills

collaborationstakeholder managementcommunicationleadershipprioritizationproblem-solvingchange managementfeedback capturetrainingdocumentation

Certifications

Product Owner certificationCSPOSAFe PO/PM