Serve as the primary content strategy advisor for assigned business units or marketing teams.
Lead discovery meetings and consult with business units or assigned teams to understand their needs, challenges, and opportunities.
Provide business units with clear, actionable, and tailored recommendations on content planning, messaging alignment, and channel-specific execution that are aligned to enterprise standards.
Review planned or existing content and provide feedback on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices.
Collaborate with SEO, UX, analytics, and martech partners to support integrated content delivery.
Support content optimization efforts based on performance insights and user behavior.
Support the rollout of content frameworks, tools, and standards to the enterprise.
Help socialize new tools, frameworks, and ways of working across the organization.
Help create training, documentation, and enablement resources to drive standards and best practice adoption with business units, content authors, and marketers across the organization.
Lead training and enablement sessions with assigned business units, marketing teams, and content authors to drive adoption and consistency.
Partner with the Content Strategists to inform strategy and process improvements.
Report back challenges, needs, and opportunities to the central content strategy team.

Requirements

Bachelor's degree in Marketing, Business, Digital, or a related field.
Proven experience in digital content, content strategy, digital marketing, creative or digital account management, or related roles.
Working knowledge of best practices for content lifecycle management, customer experience (CX), user experience (UX), and omnichannel content creation processes.
Strong understanding of digital channels, customer journeys, content performance metrics, and personalized content experiences.
Progressively complex marketing and digital experience, including digital content planning, content management, user journeys, SEO/GEO, and analytics.
Excellent communication, facilitation, and relationship-building skills.
Excellent written, verbal, and presentation skills.
Experience consulting with stakeholders and influencing without direct authority.
Ability to balance strategic thinking with hands-on guidance.
Experience working in a matrixed or enterprise organization.
Experience supporting multiple stakeholders or major initiatives simultaneously.
Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.
Strong understanding of marketing automation tools, Salesforce Marketing Cloud is a plus.

Benefits

Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

content strategydigital marketingcontent lifecycle managementuser experience (UX)SEOanalyticscontent planningcontent managementcustomer experience (CX)omnichannel content creation

Soft skills

communicationfacilitationrelationship-buildingwritten skillsverbal skillspresentation skillsconsultinginfluencingstrategic thinkinghands-on guidance

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Digital