Product Marketing Consultant
Caterpillar Inc.
full-time
Posted on:
Location Type: Office
Location: Peoria • Colorado • Illinois • United States
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Salary
💰 $110,520 - $165,840 per year
About the role
- Develop and align marketing strategies with business objectives and opportunities, ensuring a customer-focused approach to all initiatives.
- Design, develop, and implement strategic marketing communication plans to support product and portfolio strategies.
- Create engaging content, including marketing materials, web and video copy, presentations, and promotional campaigns to drive awareness, education, engagement, and adoption.
- Establish and monitor metrics to evaluate the effectiveness of marketing strategies; recommend and implement improvements as needed.
- Collaborate with cross-functional teams to manage projects from design to implementation, including budget and usage forecasts.
- Promote creative thinking and original approaches to business challenges, leveraging customer insights and analytics to inform strategies.
Requirements
- Bachelor’s degree or equivalent experience with 5+ years of marketing experience.
- Proficiency in the marketing communications discipline, with strong design and operational implementation skills.
- Exceptional writing, communication, and presentation skills, with a track record of producing and presenting compelling content.
- Ability to apply user insights, research, and analytics to inform strategies and measure results.
- Experience in B2B messaging development and successful product launches; creative agency experience is a plus.
- Customer-focused mindset, creativity, strategic thinking, and effective relationship management.
- Ability to manage external providers, such as vendors and service partners, to deliver on marketing objectives.
- Examples of successful marketing and communication strategies with measurable results.
- Design knowledge required (Adobe, PowerPoint).
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesmarketing communication planscontent creationmetrics evaluationB2B messaging developmentproduct launchesuser insightsresearchanalyticsdesign knowledge
Soft skills
customer-focused mindsetcreativitystrategic thinkingeffective relationship managementexceptional writingcommunication skillspresentation skillscreative thinkingcollaborationproject management
Certifications
Bachelor’s degree