Catena

Social Media Manager – E-commerce

Catena

full-time

Posted on:

Location Type: Remote

Location: Dominican Republic

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About the role

  • Drive engagement and follower growth across multiple social media platforms.
  • Ensure timely delivery of high-quality content aligned with brand strategy.
  • Foster an active and loyal online community, maintaining positive brand perception.
  • Influence product and marketing strategies through trend monitoring and audience insights.
  • Enhance operational efficiency in content creation, scheduling, and cross-functional collaboration.
  • Develop and execute comprehensive social media strategies aligned with business objectives, seasonal campaigns, and product launches.
  • Stay up-to-date on platform trends, algorithm changes, and emerging features across Instagram, TikTok, Pinterest, and LinkedIn.
  • Create and maintain content calendars balancing promotional content, educational posts, UGC, trending formats, and community engagement.
  • Conduct competitive research and trend analysis to identify opportunities for brand visibility.
  • Establish KPIs for each platform and track performance to refine strategy.
  • Coordinate with video editors, UGC creators, and paid content creators to source, review, and approve content.
  • Collaborate with the founding team to ensure messaging aligns with brand voice and values.
  • Brief designers and editors on content needs, providing clear creative direction and feedback.
  • Manage content approval workflows, ensuring timely publishing and organized asset libraries.
  • Monitor and respond to comments, DMs, and mentions in a timely and brand-consistent manner.
  • Build and nurture an engaged online community through authentic interactions.
  • Identify collaboration opportunities with relevant accounts, influencers, and brand advocates.
  • Track sentiment and community feedback to inform content and product strategy.
  • Write compelling captions, copy, and CTAs tailored for each platform.
  • Create or adapt quick-turnaround content (graphics, memes, trending audio posts).
  • Schedule and publish content using social media management tools.
  • Optimize content with hashtags, keywords, tags, and platform best practices.
  • Test different content formats, posting times, and messaging to maximize engagement.

Requirements

  • 3+ years managing social media for e-commerce or consumer brands, including team coordination experience.
  • Deep knowledge of Instagram, TikTok, Pinterest, and LinkedIn, including algorithms, trends, and best practices.
  • Chronically online, with awareness of internet culture, memes, and viral trends.
  • Strong project management and coordination skills across multiple stakeholders.
  • Excellent copywriting skills with platform-specific adaptation.
  • Experience collaborating with video editors, UGC creators, and paid content creators.
  • Proficiency with social media management tools (Later, Hootsuite, Buffer, Sprout Social).
  • Strong analytical skills and ability to interpret social media metrics.
  • Highly organized with the ability to manage multiple projects and content calendars.
  • Self-starter capable of working independently in a remote environment.
  • Excellent written and verbal English communication skills.
  • Experience with e-commerce social strategies, product launches, and sales campaigns (nice-to-have).
  • Basic graphic design skills (Canva, Adobe Creative Suite) (nice-to-have).
  • Familiarity with paid social advertising (nice-to-have).
  • Experience with influencer partnerships and affiliate marketing (nice-to-have).
  • Knowledge of SEO and social media traffic strategies (nice-to-have).
  • Startup or fast-paced DTC brand experience (nice-to-have).
  • Community-building expertise and experience fostering brand loyalty (nice-to-have).
Benefits
  • Competitive Salary: Based on experience and skills
  • Remote Work: Fully remote—work from anywhere
  • Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
  • Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
  • Generous PTO: In accordance with company policy
  • Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
  • Direct Mentorship: Guidance from international industry experts
  • Learning & Development: Ongoing access to resources for professional growth
  • Global Networking: Connect with professionals worldwide
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcopywritingproject managementcontent creationtrend analysiscommunity engagementcontent optimizationanalytical skillsgraphic designSEO
Soft Skills
organizational skillscommunication skillsself-startercollaborationcreativityadaptabilityattention to detailproblem-solvingtime managementleadership