
Social Media Manager
Catena
full-time
Posted on:
Location Type: Remote
Location: Philippines
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Job Level
About the role
- Develop and execute social media strategies aligned with brand and business goals
- Create original content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X/Twitter
- Produce short-form videos, graphics, testimonials, and visual stories
- Manage content calendars and ensure consistent posting schedules
- Write platform-specific copy that reflects brand voice and drives engagement
- Design and edit content using tools such as Canva, CapCut, or Adobe tools
- Maintain consistent visual and messaging standards across all content
- Adapt formats to platform-specific features and best practices
- Monitor and respond to comments, messages, and mentions promptly
- Foster positive, professional, and engaging online communities
- Manage sentiment, moderation, and on-brand interactions
- Surface high-value inquiries and route qualified leads appropriately
- Build relationships with followers, advocates, and partners
- Support and manage community spaces (groups, forums, or channels)
- Track KPIs including engagement, reach, follower growth, CTR, and conversions
- Prepare regular performance reports with insights and recommendations
- Use analytics tools to measure performance and ROI
- Conduct A/B testing on content formats, timing, and messaging
- Identify top-performing content and replicate success patterns
- Optimize strategy based on performance trends and insights
- Stay current on algorithm updates, features, and best practices
- Monitor industry and competitor social activity
- Recommend new formats, platforms, or experiments
- Optimize profiles for discoverability and conversion
- Ensure compliance with platform policies and brand guidelines
- Collaborate with marketing, sales, and product teams
- Source internal content for authentic storytelling
- Align social efforts with campaigns, launches, and initiatives
- Support paid social efforts when applicable
- Share audience insights to inform broader marketing strategy
Requirements
- 1-3+ years in social media management, digital marketing, or content creation
- Proven experience managing multiple platforms simultaneously
- Portfolio demonstrating strong content and measurable results
- Native or near-native English proficiency (written and verbal)
- Strong visual storytelling and copywriting skills
- Ability to adapt tone across platforms and audiences
- Hands-on experience with major social platforms
- Proficiency with Canva, CapCut, or similar tools
- Familiarity with analytics and scheduling platforms
- Highly organized and deadline-driven
- Data-informed decision maker
- Comfortable working remotely with EST/PST overlap
- 5+ years in social media or digital marketing (preferred)
- Experience with paid social campaigns (preferred)
- Advanced video editing or motion graphics skills (preferred)
- Community-building or brand launch experience (preferred)
- SEO or content optimization knowledge (preferred)
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote — work from anywhere
- Generous PTO: In accordance with company policy
- Direct Mentorship: Access to global industry leaders
- Learning & Development: Continuous growth resources
- Global Networking: Work with international teams
- Health Coverage (Philippines only): HMO after 3 months (full-time)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media managementdigital marketingcontent creationcopywritingvideo editingmotion graphicsSEOcontent optimizationA/B testinganalytics
Soft Skills
visual storytellingadaptabilityorganizationdeadline-drivendata-informed decision makingcommunicationcommunity buildingrelationship buildingengagementprofessionalism