Catena

Growth Marketer

Catena

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Job Level

Junior

Tech Stack

Web3

About the role

  • Develop and execute growth strategies aligned with business objectives
  • Own lifecycle marketing initiatives across Acquisition, Activation, Retention, Referral, and Revenue (AARRR)
  • Plan and manage multi-channel campaigns across SEO, SEM, paid social, email, and content
  • Conduct market, audience, and competitor research to identify growth opportunities
  • Set campaign goals, budgets, and performance benchmarks
  • Monitor performance and optimize campaigns to improve ROI
  • Identify growth levers across marketing, product, and sales touchpoints
  • Develop high-quality content for blogs, landing pages, email, and social channels
  • Craft compelling value propositions and conversion-focused messaging
  • Ensure content aligns with brand voice and broader growth strategy
  • Collaborate cross-functionally on integrated content campaigns
  • Distribute content strategically across owned, earned, and paid channels
  • Maintain consistent messaging across the full customer journey
  • Design and run A/B tests across ads, landing pages, and funnels
  • Manage and optimize paid channels (Google Ads, Meta Ads, etc.)
  • Test new acquisition channels, tactics, and growth loops
  • Optimize email marketing for engagement and conversion
  • Own SEO strategy including keyword research and on-page optimization
  • Experiment with community, referral, partnership, or affiliate growth models
  • Track performance using analytics and marketing automation tools
  • Monitor key metrics such as traffic, conversion rates, CAC, LTV, and ROI
  • Implement tracking infrastructure (UTMs, pixels, dashboards)
  • Translate insights into clear, actionable optimization recommendations
  • Identify top-performing channels and scale successful initiatives
  • Report weekly and monthly on performance and business impact
  • Partner with Product, Sales, Design, and Engineering teams
  • Align growth initiatives with product roadmap and business priorities
  • Coordinate creation of high-converting creative assets
  • Improve lead quality and handoff processes with sales teams
  • Present performance insights and recommendations to stakeholders
  • Share learnings and best practices across the organization

Requirements

  • 1-3+ years in growth marketing, performance marketing, or digital marketing
  • Proven track record delivering measurable growth outcomes
  • Experience managing multiple channels simultaneously
  • Strong understanding of lifecycle and funnel-based marketing
  • Hands-on expertise in SEO, SEM, paid social, content, and email
  • B2B marketing experience with strong audience segmentation skills
  • Strong copywriting and messaging capabilities
  • Growth mindset with bias toward experimentation and iteration
  • Proficiency with analytics and marketing platforms (Google Analytics, HubSpot, etc.)
  • Strong data analysis and conversion optimization skills
  • Experience running A/B tests and experimentation frameworks
  • Hands-on experience managing Google Ads and Meta Ads
  • Excellent written and verbal English communication
  • Clear, structured communicator with stakeholders
  • Analytical, results-oriented, and execution-focused
  • Comfortable working remotely with EST/PST overlap
  • 5+ years in growth or performance marketing (preferred)
  • Experience in SaaS, fintech, crypto/Web3, real estate, or B2B tech (preferred)
  • Community-driven or product-led growth experience (preferred)
  • Advanced SEO or technical SEO background (preferred)
  • Startup or 0→1 growth experience (preferred)
  • Team leadership or mentorship experience (preferred)
  • Additional language proficiency (preferred)
Benefits
  • Competitive Salary: Based on experience and skills
  • Remote Work: Fully remote — work from anywhere
  • Generous PTO: In accordance with company policy
  • Direct Mentorship: Access to global industry leaders
  • Learning & Development: Continuous growth resources
  • Global Networking: Work with international teams
  • Health Coverage (Philippines only): HMO after 3 months (full-time)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketingdigital marketingSEOSEMcontent marketingemail marketingA/B testingconversion optimizationaudience segmentation
Soft Skills
strong copywritingcommunicationanalyticalresults-orientedexecution-focusedstructured communicationgrowth mindsetteam leadershipmentorshipcollaboration