Castlight Health

Member Engagement Consultant

Castlight Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $89,641 - $134,461 per year

About the role

  • Own and evolve a holistic member engagement strategy that drives acquisition, retention, and improved health outcomes across apree health offerings.
  • Build targeted, outcomes-focused engagement strategies using clinical risk data, social determinants of health, plan status, and demographics.
  • Set clear, measurable member engagement goals and take ownership of delivering results through targeted, data driven engagement strategies.
  • Design and launch multi-channel engagement campaigns across digital and offline channels (e.g., app and SMS, email, direct mail, events, webinars, outreach calls, and social media).
  • Develop and execute B2C social media strategies to drive engagement, brand awareness and acquisition.
  • Partner cross-functionally with Product, Clinical Operations, Customer Success, Sales, Analytics, Finance, and Customer Experience to implement engagement programs quickly and effectively.
  • Work closely with designers and creative partners to bring ideas to life—writing content and briefs, reviewing concepts, launching campaigns, and analyzing results.
  • Measure performance, test and learn, and use data to continuously refine strategy and improve member engagement.
  • Clearly communicate insights, results, and recommendations to internal teams and client partners.

Requirements

  • 5+ years of experience in engagement, growth, lifecycle, or marketing strategy, ideally in healthcare, health tech, or another regulated, consumer-facing industry.
  • Strong analytical mindset with experience using data to define audiences, inform strategy, and optimize performance.
  • Working knowledge of healthcare concepts such as value-based care, patient engagement, behavior change, clinical risk stratification, and digital health.
  • Experience with multi-channel and lifecycle marketing, including marketing automation platforms (SFMC, Braze or similar).
  • Experience developing and managing B2C social media strategies with demonstrated success in driving engagement, growth, and conversions.
  • Comfortable managing multiple initiatives in a fast-moving, ambiguous environment.
  • Excellent communicator with strong writing, editing, and storytelling skills.
  • Self-starter who takes ownership, moves quickly, and delivers results with minimal oversight.
  • Collaborative leader who can flex between leading initiatives and supporting teammates as needed.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
member engagement strategydata driven engagement strategiesmulti-channel engagement campaignsB2C social media strategiesmarketing automation platformsaudience definitionperformance optimizationclinical risk stratificationvalue-based carebehavior change
Soft Skills
analytical mindsetexcellent communicatorstrong writing skillscollaborative leaderself-starterownershipadaptabilitystorytelling skillsfast-paced initiative managementcross-functional collaboration