CAST

Director of Marketing – Audience Development

CAST

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $150,000 per year

Job Level

Lead

About the role

  • Design and implement an onboarding program and ongoing coaching cadence for city-level Audience Development Managers that sets them up for success
  • Create a library of actionable tools, templates, and training materials supporting core tactics such as localized PR, partnerships, sponsorships, event activations, local advertising, grassroots marketing, etc
  • Own the national marketing strategy across the network and translate it into frameworks cities can apply locally to create effective local marketing plans, goals, and budgets
  • Serve as strategic advisor and trusted coach to city teams, helping them navigate challenges and maximize opportunities
  • Foster a culture of experimentation, shared learning, and continuous improvement across the network, while creating mechanisms for cross-pollination of ideas—identifying what's working, making it replicable, and spreading it across markets
  • Own national marketing programs, identifying key network-wide campaign moments and developing beneficial partnerships that could expand our reach and add value to our brand
  • Work in partnership with Chief Creative Officer on strategic planning, creative initiatives, brand development and aligning marketing results to overall network goals
  • Develop strategic and innovative brand initiatives to grow and retain members, alongside our membership team
  • Build out a thoughtful annual marketing plan that leverages what we’ve learned to date, building out key “tentpole” moments across the year and driving local and national efforts around them
  • Oversee paid digital marketing efforts determining the right combination of full-time and outside resources needed to effectively reach our goals
  • Oversee annual marketing budget, tracking spend and reallocating funds strategically as needed
  • Establish a system for reporting on marketing performance and surfacing insights to city teams and leadership
  • Lead a small marketing team with vision, ensuring each team member is focused effectively and developing professionally
  • Clarify roles and goals of HQ team and localized marketing contributors to ensure operational efficiency and brand cohesion
  • Deepen the entire organization’s understanding and integration of marketing across all teams, in order to tap into the bubbling creativity of the full staff
  • Keep up with trends in podcast and newsletter marketing, surfacing and integrating new ideas, industry best practices, and technological disruptions on a regular basis
  • Maintain a culture of collaboration, direct communication, and honest feedback, in line with City Cast’s values

Requirements

  • 7+ years in marketing or audience development, with demonstrated progression in responsibility
  • 3+ years managing, coaching, or leading teams (direct or indirect)
  • 3+ years hands-on experience with social media marketing and multi-channel campaigns
  • Proven track record developing and executing local or regional marketing strategies that blend digital and in-person tactics
  • Experience in media, journalism, or publishing organizations is a plus
  • Strategic communicator: You translate complex strategies into clear, actionable plans that non-marketers can execute with confidence
  • Systems builder: You create frameworks, processes, and tools that enable others to do their best work
  • Visual storyteller: Your presentations, toolkits, and resources are as compelling as they are useful
  • Influencer and collaborator: You excel at managing multiple stakeholders, building consensus, and leading with or without direct authority
  • Evangelist for growth: You genuinely love marketing and inspire others to think creatively about audience development
  • Continuous learner: You stay current on marketing trends and aren't afraid to test, iterate, and evolve your approach
  • Believer in local: You understand the power of community-focused journalism and are energized by making cities better places to live.
Benefits
  • This position is full-time, with excellent benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyaudience developmentsocial media marketingmulti-channel campaignslocal marketing strategiesdigital marketingevent activationsgrassroots marketingbudget managementperformance reporting
Soft Skills
strategic communicationteam managementcoachinginfluencingcollaborationvisual storytellingsystems buildingcontinuous learningcreativitycommunity engagement