CAST

Audience Development Manager

CAST

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • United States

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Salary

💰 $75,000 - $110,000 per year

About the role

  • Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience
  • Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches
  • Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit
  • Engage with our audience daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
  • Identify and share back analytics, trends, wins, and learnings from social performance
  • Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy
  • Develop approach to localized marketing plan and budget spend in conjunction with national marketing team
  • Collaborate with the marketing by executing on partnerships, sponsorships, events and collaboration opportunities with local organizations and like-minded brands
  • Help execute PR opportunities at the local level
  • Collect and create local content for marketing team to use in ads promoting City Cast Chicago
  • Collaborate with the national membership team to optimize the local member experience
  • Share back local insights, cultural dynamics, city trends, and innovative ideas with City Cast marketing and membership teams to inform our work nationally

Requirements

  • 2+ years experience in social media, audience engagement, or community management
  • Experience driving audience growth strategies for a brand
  • Deep knowledge of Chicago’s local culture, institutions, events, who is influencing who, and online communities
  • Strong writing and voice skills — you know how to sound human, engaging, and on-brand
  • Familiarity with TikTok, Instagram, Reddit, and short-form video content creation
  • Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people
  • A collaborative spirit who thrives in a startup-like environment
Benefits
  • Excellent benefits
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementaudience engagementcommunity managementcontent creationanalyticsmarketing strategylocal marketingPR executionaudience growth strategiesshort-form video content
Soft skills
strong writing skillsvoice skillshighly organizedself-directedcollaborative spiritengaging communicationcultural awarenessadaptabilityrelationship buildingproblem-solving