Caseware

Growth Marketing Manager

Caseware

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Cloud

About the role

  • Drive and execute the growth marketing strategy for the US and Canada, with a focus on new business acquisition.
  • Plan and execute integrated omnichannel campaigns, including email, webinars, paid media, sponsored events, and account-based marketing (ABM).
  • Develop ICPs and key personas for the region to architect efficient and effective buying journeys.
  • Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
  • Localize global campaigns and messaging to resonate with North American audiences.
  • Manage the regional marketing budget and allocate spend across channels for maximum ROI.
  • Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
  • Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
  • Stay current on the competitive landscape, industry trends, and regional regulations.

Requirements

  • 3–5 years of experience in B2B marketing, with a focus on demand generation and new business growth.
  • Proven success in driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.
  • Deep expertise in digital marketing channels, marketing automation platforms (e.g., Pardot, Marketo, Salesforce Marketing Cloud), and Salesforce CRM.
  • Strong analytical skills, with experience in performance reporting and attribution models.
  • Excellent communication and cross-functional collaboration skills.
  • Experience in the accounting or audit industry is a plus, but not required.
Benefits
  • Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
  • We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
  • Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
  • We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
  • We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
  • Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
  • We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generationpipeline managementrevenue growthdigital marketingperformance reportingattribution modelscampaign optimizationaccount-based marketing
Soft Skills
analytical skillscommunication skillscross-functional collaboration