Casar.com

Product Manager

• Lead Product Conception and Strategy: Drive the full product lifecycle, from discovery and hypothesis validation with customers to defining the vision, strategy, roadmap, and launching initial versions (MVP).
• Architect for the Future: Even when building from scratch, ensure the product is designed with a platform mindset, defining integrations and components that will enable future synergies with other products in the portfolio.
• Execute with Autonomy and Impact: Work with full autonomy alongside a dedicated Engineering and Design team to bring the product to life, set priorities, manage the backlog, and deliver continuous value.
• Data-Driven Decision Making: Define the product success metrics and foster a culture of experimentation and rapid learning to find product-market fit.
• Influence and Align Stakeholders: Act as the main voice and evangelist for the new product within the company, communicating the vision, learnings, and results to executive leadership and other areas.

Senior Product Manager

Financial Planning and Analysis

• Lead short-, medium-, and long-term financial modeling (P&L, Cash Flow and Balance Sheet): Drive and formalize the forecast, budgeting, and long-term financial modeling processes, producing forward-looking views to support decision-making and target setting.
• Assess economic and financial feasibility of projects/products: Model and critically evaluate feasibility analyses for new investments, projects or products.
• Build performance dashboards and business indicators: Develop and maintain reports in Excel and/or BI (Power BI/Looker Studio) to report actual results and business projections.
• Analyze performance and generate insights: Perform variance analyses (actual vs. plan), conducting deep investigations into deviations and identifying opportunities to optimize costs and revenues.
• Monitor internal KPIs: Closely track the business's key performance indicators.
• Improve processes and tools: Identify and implement improvements to automate and optimize data collection, consolidation and reporting, migrating manual processes to more efficient solutions.
• Prepare executive reports and presentations: Create clear, relevant executive presentations for internal audiences and shareholders.
• Support the evolution of corporate governance: Promote the creation and implementation of policies and action plans to achieve operational efficiency gains and mitigate identified business risks.

FP&A Specialist

Growth Marketing

• Desenvolver análises quantitativas e qualitativas para apoiar o time de marketing a tomar decisões.
• Trabalhar em conjunto com os analistas de Mídia Paga, CRM e Parceiros para fornecer análises de performance e recomendações baseadas em dados.
• Automatizar processos da área e visualizações de dados
• Avaliar e otimizar o desempenho de campanhas de mídia paga nas principais plataformas (Google Ads, Meta Ads, etc.), identificando oportunidades de melhoria e maximização do ROI.
• Transformar dados brutos em insights claros e recomendações estratégicas para o time de Growth.
• Ser o(a) responsável pela configuração e manutenção do Google Analytics (GA4).
• Realizar consultas e manipulação de dados em bancos de dados (SQL, etc.).
• Desenvolver e manter relatórios e dashboards interativos que permitam a visualização clara dos KPIs de Growth.

Analista de Growth Marketing – BI

• Criação e Gestão de Campanhas: Planejar, criar e gerenciar campanhas de mídia paga com foco em aquisição de usuários em diversos canais, incluindo Google Ads, Pinterest Ads, Meta Ads e TikTok Ads.
• Otimização Contínua: Otimizar recursos e campanhas de forma proativa, buscando a melhoria contínua das taxas de conversão em todas as etapas do funil de marketing.
• Identificação e Teste de Oportunidades: Analisar o desempenho das campanhas, identificar novas oportunidades de crescimento e realizar testes A/B para validar hipóteses e escalar resultados.
• Planejamento e Execução Sazonal: Desenvolver e executar estratégias de mídia paga para campanhas sazonais e eventos especiais do mercado de casamentos.
• Análise de Resultados: Acompanhar de perto os KPIs de performance, gerar relatórios e apresentar insights claros para o time, sugerindo ações para maximizar o ROI/ROAS.
• Colaboração: Trabalhar em conjunto com as equipes de Conteúdo, Produto e BI para garantir a sinergia das ações e o alinhamento com os objetivos de Growth.

Analista de Growth Marketing – Performance

Brand Manager

• Develop and implement the branding strategy for Casar.com, ensuring consistency of visual and verbal identity across all platforms and initiatives.
• Plan, produce, and execute large-scale proprietary events, and manage strategic brand participation in relevant industry events to drive awareness, generate leads, and strengthen relationships.
• Create and lead innovative brand activation initiatives that engage our target audience and reinforce our values and differentiators.
• Oversee social media strategy and management (LinkedIn, Instagram, TikTok, etc.) and influencer marketing, ensuring relevant content and high performance.
• Act as the guardian of communication, ensuring all external and internal messages align with the brands’ strategic positioning, with solidity, coherence, and respect.
• Develop the strategy, tactical plan, and posting schedule for editorial content aligned with SEO strategies and guidelines.
• Develop and manage Press Office and Public Relations strategies, building media relationships and securing positive, strategic coverage.
• Lead and develop a high-performance team.
• Manage relationships with external agencies, freelance producers, and other suppliers, ensuring project quality and delivery.
• Prepare strategic communication plans, define KPIs, monitor metrics, and present projections and results to the executive team.

Brand and Communications Manager – Temporary

Frontend Engineer

• Support and develop front-end Single Page Applications (SPA)
• Practical experience with Server-Side Rendering (SSR) and Static Site Generation (SSG) front-end applications
• Practical experience with Test-Driven Development (TDD)
• Ability to apply clean code best practices and programming patterns
• Knowledge of software architectures
• Create and maintain up-to-date code documentation
• Actively participate in the continuous improvement of code and product
• Share and promote knowledge sharing
• Proficiency in HTML/CSS/SASS/JavaScript
• Proficiency in TypeScript
• Proficiency in responsive development
• Practical experience developing software using JavaScript frameworks, primarily React.js
• Strong understanding of React.js principles and behavior
• Experience working with agile methodologies

Senior Product Manager

FP&A Specialist

Analista de Growth Marketing – BI

Analista de Growth Marketing – Performance

Brand and Communications Manager – Temporary

Frontend Developer