Carwow.es

Senior Partner Marketing Manager – B2B

Carwow.es

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Define and lead our partner marketing strategy, aligning with business unit priorities and growth targets.
  • Build and execute the B2B marketing plan across multiple markets, collaborating closely with product, marketing and commercial teams.
  • Own multi‑channel, full‑funnel campaign planning and execution across e.g. LinkedIn, email, PR, webinars, in‑product messaging, and partner co‑marketing.
  • Lead go‑to‑market strategy for new products, features and commercial initiatives, ensuring alignment and clarity across teams.
  • Develop audience‑first campaigns shaped by market insight, performance data and strategic growth opportunities.
  • Own and deliver industry‑facing brand events that elevate Carwow’s reputation and thought leadership.
  • Partner with commercial operations and CRM teams to drive upsell, cross‑sell, nurture journeys and pipeline acceleration.
  • Work with analytics and commercial teams to measure and optimise campaign performance.
  • Line‑manage and develop a Senior B2B Marketing Executive.

Requirements

  • 5+ years’ experience in B2B marketing, ideally within tech, SaaS, marketplaces or automotive.
  • A strategic thinker with strong audience segmentation, messaging and positioning skills.
  • End‑to‑end campaign experience — from planning and creative briefing to performance optimisation.
  • Ability to balance brand building with growth and pipeline generation.
  • Confident communicator with experience working cross‑functionally with product and commercial teams.
  • Data‑literate, comfortable with performance metrics, and motivated by impact.
  • Pragmatic, collaborative and able to operate with pace in a scale‑up environment.
  • Strong stakeholder management, comfortable with direct feedback and navigating competing priorities.
  • An entrepreneurial mindset — someone who can think beyond standard B2B playbooks to reach and influence our dealer base.
  • People management experience - there will be one direct report.
Benefits
  • Competitive comp package
  • 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
  • Employee-friendly share options
  • Pension scheme via Royal London - up to 5% company contribution
  • Vitality private healthcare insurance
  • Life Assurance - 4x annual salary
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
  • Bubble childcare support and discounted nanny fees for little ones
  • 'Work from abroad for a month' annual scheme
  • Generous learning and development budget
  • £500/€550 home office budget
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign planningaudience segmentationperformance optimisationgo-to-market strategydata analysismulti-channel marketingbrand buildingpipeline generationcommercial initiatives
Soft Skills
strategic thinkingcommunicationcollaborationstakeholder managementpeople managemententrepreneurial mindsetadaptabilityproblem-solvingcross-functional teamworkfeedback navigation