CARTO

Performance Marketing

• Own channel acquisition & performance marketing:
• - Full channel ownership: take complete strategic and execution ownership of all core acquisition channels, including paid search (SEM), paid social (e.g., LinkedIn), and organic growth (SEO & GEO/AEO).
• - Advanced search strategy: develop and execute strategies to capitalize on emerging search trends, specifically Generative Engine Optimization (GEO)/Answer Engine Optimization (AEO), ensuring top-of-funnel visibility and traffic quality.
• - Technical SEO Leadership: drive the technical SEO roadmap and collaborate with external contractors and the internal team to ensure optimal site health and ranking potential.
• - Community & Review Channels: own the strategy for leveraging the "Dark Funnel" of buyer research, including online communities (e.g., Reddit, forums) and third-party review sites (G2, Capterra), to influence market perception and capture mid-funnel intent.
• - Operational scaling: establish new processes and workflows that leverage automation and AI to dramatically increase the output and efficacy of the team without proportional increases in manual effort.
• Guide demand conversion & campaign optimization:
• - Strategic analysis: collaborate deeply with the RevOps team to analyze campaign data and conversion rates. Use these diagnostics to create data-backed recommendations that guide future campaign investment and funnel optimization.
• - Campaign optimization & team guidance: Be the active player/coach for campaign deployment. You will be hands-on in managing platforms (e.g., HubSpot), setting performance goals, driving data-backed optimization across campaigns, and providing direct mentoring and guidance to team members on execution best practices.
• - Content guidance: ensure campaign execution is flawless and guide content creation (e.g., ad copy, landing pages) for conversion success.
• - Partner collaboration: collaborate closely with the Partner Marketing function to integrate channel-driven pipeline initiatives.
• - Lead handoff & process optimization: own the optimization of the lead handoff process (MQL to SDR/Sales) and collaborate with the RevOps team to ensure speed and process quality.
• - Nurturing & email marketing: lead the strategy and execution of all email marketing and automated nurturing campaigns, ensuring MQLs are consistently qualified and moved down the funnel efficiently.

Senior Manager, Growth & Demand Generation

Account Executive

• Sell cutting-edge, cloud-native, geospatial analytics products that solve real business challenges for enterprise level accounts.
• Develop a sales territory of named Enterprise and Large Enterprise accounts and drive opportunities via full sales cycles with new logos and expansions in existing accounts
• Build relationships with key strategic accounts and map prospect organizations to drive connections with multiple contacts focusing on key decision-makers
• Work and sell solutions with key strategic cloud partners, like Google Cloud, Amazon, Snowflake, and Databricks.
• Deliver results by exceeding the assigned quota
• Travel: 50%

Enterprise Account Executive

Technical Customer Success

• - Ability to deliver results through others by leading and influencing different phases of the customer lifecycle (from onboarding to renewal).
• - Maintain high levels of engagement to ensure your customers see value from insights, increase adoption, and uncover new uses for CARTO’s location intelligence tools.
• - Identify opportunities for expansion and be a source of intelligence to drive the evolution of our products and new solutions.
• - Able to successfully engage with various customer stakeholder personas, from technical users to executives.
• - Establish a trusted advisor relationship with our most strategic enterprise customers across different verticals -- engaging to deeply understand their business needs and goals with CARTO.
• - Be the voice of our customers at CARTO, interfacing with Product and other teams.
• - Analyze and interpret data to present actionable insights KPIs, forecast, P&L, etc.

Senior Manager, Growth & Demand Generation

Enterprise Account Executive

Customer Success Engineer