Salary
💰 $93,100 - $114,050 per year
About the role
- Support the professional development of SEO Specialists and drive retention for regional accounts
- Spend majority of time coaching direct reports to ensure current role success and future growth
- Develop efficiencies and increase effectiveness of digital marketing strategies
- Create innovative case studies, projects and experiments delivering value to clients and recognition to company
- Work with SEO and Managed Services Senior Director on department improvement projects
- Hold structured one on ones focused on task execution, growth goals and blockers
- Develop actionable development plans by reviewing work product for process accuracy, speed and SEO quality
- Create and coach employees towards stretch assignments
- Conduct monthly review of Accounts KPIs and provide feedback
- Serve as second escalation for client issues and exercise sound judgement
- Complete DI-required employee performance reviews
- Identify opportunities for innovation, testing, case studies and service development
- Manage, train-on, improve and innovate SEO Specialist processes and documentation
- Coach through deep dives and support on client calls as needed
- Assist in setting and executing department OKRs and advocate to leadership for team needs
- Cascade policy/process changes and ensure timely task completion
- Manage administrative duties like approving timesheets, time off, schedules and employee reprimand escalation
Requirements
- Passion for SEO
- Knowledge of AEO and GEO a must, with implementation experience a plus.
- Passion for mentoring and employee development
- Minimum 3 years in an SEO service role preferred
- Minimum 2 years in a management/supervisor role preferred
- Advanced SEO Skills: Google Business Profile, Citation Management, Technical, Content, Strategy, Research, Analytics
- Demonstrated understanding of critical thinking as it applies to SEO
- Knowledge and understanding extending past definitions and into practical application and advanced problem solving using skills/knowledge
- Deep understanding how to read digital marketing analytics and develop effective strategies
- Ability to self-manage under limited supervision
- Creative ideation
- Confidence and comfort speaking with clients
- Comfortable delivering critical feedback upwards and downwards
- A drive to find creative and new ways to deliver results for clients, without fear of changing the status quo
- An ability to embrace change with a positive, excited attitude, and to get their team to do the same