Conversion & Lifecycle Marketing Lead
Carry
full-time
Posted on:
Location Type: Hybrid
Location: Williamsburg • New York • United States
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Salary
💰 $100,000 - $120,000 per year
Job Level
About the role
- Own the conversion performance of carry.com end-to-end
- Build and maintain a continuous experimentation roadmap
- Diagnose friction across the full customer journey
- Write and iterate on conversion copy for landing pages, funnels, and key decision points
- Partner with design and engineering to ship tests quickly and learn faster
- Build and own the full lifecycle email system
- Turn email into a core revenue and retention channel
- Use behavioral triggers and segmentation to deliver the right message at the right moment
- Own lifecycle metrics end-to-end and use data to prioritize what to build and optimize next
Requirements
- 2+ years of experience in fintech or a regulated financial product
- Proven experience running CRO experiments on a marketing or product website
- Proven experience building lifecycle email automations in a B2C or prosumer context
- Deeply fluent in how trust, compliance, and financial education affect conversion
- A strong conversion copywriter who can move from headline to automation to metric without losing context
- Comfortable owning a system end-to-end
- Obsessed with customer psychology
Benefits
- Competitive health, dental, and vision benefits
- Paid time off
- 401(K) match
- Generous equity package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRO experimentsconversion copywritinglifecycle email automationdata analysisbehavioral triggerssegmentationcustomer journey diagnosisA/B testingemail marketingperformance metrics
Soft Skills
customer psychologycollaborationproblem-solvingcommunicationadaptabilityattention to detailcreativitystrategic thinkingownershipprioritization