Carry

Marketing

• Own the conversion performance of carry.com end-to-end
• Build and maintain a continuous experimentation roadmap
• Diagnose friction across the full customer journey
• Write and iterate on conversion copy for landing pages, funnels, and key decision points
• Partner with design and engineering to ship tests quickly and learn faster
• Build and own the full lifecycle email system
• Turn email into a core revenue and retention channel
• Use behavioral triggers and segmentation to deliver the right message at the right moment
• Own lifecycle metrics end-to-end and use data to prioritize what to build and optimize next

Conversion & Lifecycle Marketing Lead

Product Manager

• Define and drive the full product roadmap
• Lead product discovery
• Partner with engineering and design to ship high-quality features
• Own go-to-market strategy for new product launches
• Collaborate with compliance, legal and operations
• Hire, onboard, and develop product managers and designers
• Foster a culture of rigor

Head of Product

• Serve as Carry's tax authority—the person who can answer "can we do this?" and "should we?"
• Identify tax strategies worth productizing and help prioritize our roadmap
• Work closely with product and engineering to spec out tax logic and validate implementations
• Stay current on tax law and translate changes into opportunities for our customers
• Help with client-facing tax questions as needed

Conversion & Lifecycle Marketing Lead

Head of Product

Tax Strategist