Carmen Zimmermann Personalberatung

Digital Marketing Manager – Growth, Web

Carmen Zimmermann Personalberatung

full-time

Posted on:

Location Type: Hybrid

Location: Köln • Germany

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Salary

💰 €60,000 per year

About the role

  • Further development of the website landscape as the central digital touchpoint (structure, content, user journey, conversion)
  • Derive growth initiatives based on target groups, usage patterns and user needs
  • Define functional requirements and propose ideas for new content, features and campaigns
  • Close collaboration with internal stakeholders and international marketing and brand teams
  • Identify optimization potential on existing websites (e.g., content, UX, conversion) and support implementation
  • Provide subject-matter support for testing, analysis and optimization of landing pages, campaigns and digital touchpoints
  • Support operational content management (CMS) and ensure consistent, clean content
  • Manage external service providers and agencies

Requirements

  • Degree in Marketing, Media, E‑Commerce, Digital Business or an equivalent qualification
  • Several years of experience in digital marketing or web environments, preferably in website or content projects
  • Solid experience working with content management systems (e.g., TYPO3 or similar)
  • Experience in online marketing and, ideally, familiarity with SEO (GEO), email marketing, A/B testing or CRO
  • Confident use of web and analytics tools (e.g., Google Analytics, Search Console, DAM systems)
  • Basic understanding of HTML, media formats, and data protection/cookie logic
  • Very good German and English skills
  • Structured, reliable working style, strong communication skills and enjoyment in collaborating with diverse teams
  • Interest in conversion optimization, testing and data-driven development within larger website structures
Benefits
    Applicant Tracking System Keywords

    Tip: use these terms in your resume and cover letter to boost ATS matches.

    Hard Skills & Tools
    digital marketingcontent managementSEOA/B testingCROHTMLdata protectionconversion optimizationuser journey analysisgrowth initiatives
    Soft Skills
    strong communication skillsstructured working stylereliable working stylecollaborationteamworkanalytical skillscreativityproblem-solvingadaptabilityattention to detail
    Certifications
    degree in Marketingdegree in Mediadegree in E-Commercedegree in Digital Business