Carlsberg Group

Brand Manager

• Lead the development of our brand plans with a 360-mindset working closely with clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
• Develop short- and long-term GBC growth (volume, mix, efficiencies)
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across a number of brands within the beer, cider and RTD categories
• Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with Brand and Project Managers to review the pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure the team consistently performs above standard
• Attend and/or participate in conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure that Brands Marketing funds are invested most efficiently, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
• Direct report to our Head of Marketing based in Copenhagen and functional report to Oceania Regional Manager in Australia

Brand Manager, Oceania, Asia

• Lead the development of our brand plans with a 360-mindset working closely with clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
• Develop short- and long-term GBC growth (volume, mix, efficiencies)
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across several brands within the beer, cider and RTD categories
• Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with Brand and Project Managers to review the pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure that Brands Marketing funds are invested most efficiently, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
• Direct report to the head of marketing and functional report to the North Asia Regional Director in Korea.