Carlsberg Group

Marketing

• As part of the Customer Marketing team within the CHD Commercial Directorate (Out-of-Home Consumption), you will contribute to the development and management of POS advertising (PLV).
• Acting as the right-hand to the team manager, you will take responsibility for the following tasks: management of the e-commerce site for POS orders used by the On Trade sales teams.
• Updating, monitoring and reporting on budgets and quotas.
• Detecting and logging platform incidents.
• Providing support to the CHR field sales force (cafés, hotels, restaurants), understanding their POS needs and addressing related issues.

Apprenticeship – Customer Marketing Assistant, POS Advertising

• Within the Marketing Department, you will join the Media & Digital team responsible for the performance and development of the brands' digital ecosystems: media, websites, social channels, CRM.
• Your main mission will be to optimize the visibility and traffic of the brands' digital ecosystem (websites, social media pages, MR, ...).
• Ensure content updates on brand websites to maintain site visibility and improve organic traffic acquisition.
• Track the performance of the websites' ecosystem (audience — page indexing in search engines) using web analytics tools and external providers.
• Produce (or coordinate the production of) marketing content (visuals and copy) to showcase products and brand news, aligned with SEO.
• Ensure compliance of personal data processing in coordination with the regulatory team; implement Carlsberg Group guidelines and report to global teams.

Work-Study – Digital Marketing Assistant

Manager

• Client follow-up in coordination with the Category Manager
• Assist with preparation of client meetings (presentation support)
• Attend selected client meetings
• Analyze performance of the beer category and write client-specific recommendations (product assortment recommendations)
• Conduct competitive monitoring / market intelligence
• Develop, deploy and analyze Trade Marketing operations
• Act as the primary liaison with the sales force to ensure correct implementation of in-store activations
• Commercial follow-up for approximately 20 points of sale

Channel Manager

Procurement

• Participate in the development and activation of promotional and Trade Marketing operations
• Coordinate resources for our customer events
• Respond to promotional tenders and send product visuals
• Monitor and contribute to the entry of the promotional plan into our systems
• Analyze and recommend assortment changes
• Develop, coordinate and analyze activations for our brands
• Provide operational support for the logistics of trade shows, open houses and events

Apprenticeship – Assistant Category Manager, CHD (Out-of-Home) – Impulse Channel

Data Analyst

• Produce analyses for the sales teams and head office to better manage the business and monitor actions implemented by teams (activations, commercial operations, etc.)
• Create and update dashboards (using Power BI, Dynamics reports)
• Perform functional testing and progress reporting
• Contribute to the continuous improvement of tools
• Support the use of statistics by our teams through training and user support (field managers, key accounts, marketing, etc.)
• Assist users to facilitate access to data and its understanding.

Work-Study – Data Analyst Assistant

• Develop and coordinate activations and projects for the on-trade (HORECA) network
• Analyze performance and implement corrective actions
• Act as the primary liaison with the sales force to ensure proper execution of brand activations in on-trade outlets
• Develop the POS materials catalogue: brief agencies and oversee graphic developments
• Analyze consumption and usage trends related to our tools and activations
• Coordinate projects with internal stakeholders

Apprenticeship – Customer Marketing Assistant, POS Advertising

Work-Study – Digital Marketing Assistant

Channel Manager

Apprenticeship – Assistant Category Manager, CHD (Out-of-Home) – Impulse Channel

Work-Study – Data Analyst Assistant

Apprenticeship – Trade Marketing Assistant (On-Trade)