Brand Manager

Carlsberg Group

Brand Manager for Carlsberg Korea Limited, leading effective marketing strategies for beer and cider brands. Engaging with a global team and ensuring efficient marketing fund usage.

Posted 6/10/2026full-timeSeoul • 🇰🇷 South KoreaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead the development of our brand plans with a 360-mindset working closely with clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
Develop short- and long-term GBC growth (volume, mix, efficiencies)
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across several brands within the beer, cider and RTD categories
Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
Hold regular meetings with Brand and Project Managers to review the pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
Ensure that Brands Marketing funds are invested most efficiently, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
Direct report to the head of marketing and functional report to the North Asia Regional Director in Korea.

Requirements

What you’ll need

Master or Bachelor’s degree in marketing, advertising, or communications
Successful track record in senior marketing roles and creating marketing campaigns at FMCG, Beverage, liquor industry +5yrs marketing experiences
Excellent leadership, communication, and decision-making skills
Experience with digital marketing, social media marketing, Event(experiential) marketing
Proven ability to plan and manage budgets
Fluent Korean & English Communication Skill

Benefits

Comp & perks

Continuous learning: Support from mentors and formal training programs
The potential to develop your career, also internationally
A truly purpose-driven company with an ambitious strategy
An informal and social work culture with passionate colleagues

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycampaign executionbudget managementdigital marketingsocial media marketingevent marketingdata analysissegmentationresults reportingportfolio strategy

Soft Skills

leadershipcommunicationdecision-makingproblem-solvingteam trainingcollaborationstrategic thinkingcreativityadaptabilityinterpersonal skills

Certifications

Bachelor’s degree in marketingMaster’s degree in marketing