Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams
Create measurement plans and frameworks to support enterprise strategies
Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business
Communicate the effectiveness of new product launches, campaign launches, and site changes
Wrangle data from online and offline data sources to produce insights around customer cohorts and segments
Manage the production of reporting, analysis, and report automation
Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation
Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.

Requirements

Minimum 3 – 5 years’ experience with Adobe Analytics
Solid understanding of the analytics process from strategy to tagging/implementation to reporting
Results oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals.
Ability to use metrics to manage programs and measure success
Proactive and self-motivated with a strong sense of ownership.
Identifies what needs to be done and has a bias toward action and efficiency
Highly analytical, detail oriented with strong business acumen and foresight
Proven track record for problem solving and quality assurance (QA)
Ability to translate, communicate, and distill metrics into a digestible, actionable marketing frameworks
Proven ability to wrangle data from multiple sources
Working knowledge of SQL, Python, or R
Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
Experience measuring Paid Media and Lifecycle Marketing performance is a plus

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Adobe AnalyticsSQLPythonRdata collection architecturetaggingreportingQuality Assurancedata wranglinganalytics implementation

Soft Skills

results orientedproactiveself-motivatedanalyticaldetail orientedproblem solvingcommunicationownershipaction biasbusiness acumen