CARFAX Canada

Marketing

• Analyze website performance, user behavior, and conversion funnels to identify opportunities for revenue optimization
• Design and execute A/B tests, page optimizations and user experience improvements in collaboration with our Content & Creative, Product and Development teams to increase conversion rates
• Manage launch and updating of content for www.carfax.ca using our content management system (CMS)
• Partner with product and sales teams to create go-to-market materials, product messaging, and launch communications for new products and enhancements
• Lead development of email marketing campaigns to generate awareness and drive conversion for CARFAX Canada’s products and programs
• Write compelling and effective copy for website, portal, landing pages and email communications
• Direct creative and content team in the development of website pages and marketing materials
• Building strong relationships with vertical leaders to understand their business and customers
• Analyze product adoption and launch performance metrics

Marketing Specialist