Salary
💰 $61,500 - $98,400 per year
About the role
- Identify new story opportunities to position CareSource with media outlets and build brand awareness
- Develop and manage content for media and external audiences, including news stories and releases
- Manage agencies in markets to support company initiatives
- Respond to media inquiries in a timely and appropriate manner
- Provide support during crisis situations with strategic communications
- Monitor daily local, regional and national news coverage about CareSource and healthcare issues
- Manage earned media intelligence platforms and develop quarterly reports
- Support social media strategy
- Promote CareSource locally and nationally, develop award entries, coordinate media events, and support company spokespeople
- Develop and maintain relationships with key internal stakeholders, including executives
- Ensure all external materials are consistent with brand positioning and guidelines
- Serve as liaison with key departments to provide effective communication strategy
- Maintain a leadership role on project teams
- Perform other job duties as requested
Requirements
- Bachelor’s degree or equivalent in Communications, Public Relations, Journalism, or related field or equivalent work experience
- Minimum of five (5) years of experience in media relations
- Healthcare communications experience preferred
- Previous professional writing experience preferred (portfolio)
- Intermediate proficiency with Microsoft Office
- Intermediate proficiency with visual software programs (e.g., PowerPoint)
- Ability to communicate effectively through oral and written communications
- Ability to articulate thoughts with all levels of management and in pressure intense situations
- Ability to handle sensitive and confidential matters with discretion
- Effective decision making and problem resolution skills
- Strong critical listening and thinking skills
- Advanced writing and editing skills
- Experienced technical writing skills preferred
- Ability to work on and meet tight deadlines
- Licensure/Certification: None