Careers at Crown

Senior Communications Writer

Careers at Crown

full-time

Posted on:

Location Type: Office

Location: New Bremen • Ohio • United States

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Job Level

Senior

About the role

  • Create, develop, write, edit, and repurpose content to create search-optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, blogs, e-books and crown.com.
  • Create content for and manage company Blog, creating an annual content calendar to support the posting schedule.
  • Provide product and Company information to trade publications editors and writers.
  • In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
  • Work cross-functionally with subject matter experts, Marketing Project Specialists, and diverse internal and external teams in the content development process.
  • Collaborate with teams to determine copy direction of marketing and advertising programs.
  • Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy.
  • Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance.
  • Manage Company’s editorial and news release calendars.
  • Coordinate media interviews with Company spokespersons and subject matter experts.
  • Manage Company’s online newsroom and provide backup support for maintenance of Company blog.
  • Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
  • Monitor performance to determine engagement level by topic and inform future content development strategy.
  • Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.

Requirements

  • Bachelor’s degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required.
  • Non-degree considered if 12+ years of related experience along with a high school diploma or GED
  • Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter
  • Knowledge of Associated Press Style (AP)
  • Good verbal and written communication skills
  • Direct personal contact with internal and external sources, including marketing and media agencies
  • Understand interactive marketing, paid and organic search and search engine marketing
  • Ability to lead defined initiatives and report on progress and outcomes
  • Occasional travel (0-5%)
Benefits
  • Health/Dental/Vision/Prescription Drug Plan
  • Flexible Benefits Plan
  • 401K Retirement Savings Plan
  • Life and Disability Benefits
  • Paid Parental Leave
  • Paid Holidays
  • Paid Vacation
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationsearch engine optimizationcontent managementproofreadingeditingcopywritingcontent strategydigital marketingkeyword strategycontent calendar management
Soft Skills
communicationcollaborationrelationship managementwriting skillsorganizational skillsleadershipadaptabilityattention to detailproblem-solvingstrategic thinking
Certifications
Bachelor’s degree in CommunicationsBachelor’s degree in WritingBachelor’s degree in Journalism