
Product Marketing Manager – Theranostics
Cardinal Health
full-time
Posted on:
Location Type: Hybrid
Location: Illinois • Massachusetts • United States
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Salary
💰 $80,900 - $103,950 per year
About the role
- Own day-to-day management of assigned NPHS theranostics product portfolio, including sales enablement and product lifecycle management activities.
- Identify and remain current on relevant market trends.
- Determine product lifecycle implications and make recommendations to maintain market competitiveness and achieve sustainable growth across product portfolio.
- Develop and refine portfolio strategy, including positioning, segmentation, and long-term roadmap planning.
- Build relationships with and serve as liaison between NPHS and strategic external partners; coordinate inputs and alignment across both internal and external stakeholders.
- Lead forecasting, modeling, and business performance tracking for product category; translate insights into actions that support annual revenue and gross profit goals.
- Develop and maintain standardized business performance reporting in collaboration with internal analytics partners.
- Develop digital content strategy and execution across the NPHS marketing team.
- Support development and execution of multi-channel promotional plans across print, digital, web, social, etc.) and ensure on-time delivery of key tactics.
- Support development and drive execution of strategic NPHS marketing campaigns.
- Demonstrate knowledge of marketing disciplines and concepts necessary for building and executing upon marketing plans to drive business growth.
- Partner with sales leadership and sales training partners to create enablement tools and cultivate content for effective sales onboarding and training sessions.
- Support conference strategy and execution, including messaging, collateral, planning and on-site coordination.
- Lead cross-functional collaboration to ensure aligned planning and execution across various groups including, but not limited to Sales, Operations, Finance, Market Access, Legal, Medical/Clinical Affairs, IT, and Marketing Communications.
Requirements
- Bachelor's degree in related field, or equivalent work experience, preferred.
- 2-4+ years experience in marketing, product marketing, product management, or related field, preferred.
- Demonstrated ability to translate market and customer needs into goals, objectives, strategies and tactics to drive business performance.
- Applied creative problem-solving to analyze issues, generate innovative solutions, and drive efficient outcomes.
- Strong analytical and strategic thinking skills, with the ability to interpret data, financials, and customer insights.
- Strong financial acumen; experience with forecasting, pricing, and assessing financial implications.
- Excellent communication and presentation skills; ability to gain cross-functional support from stakeholders and effectively simplify complex information for diverse audiences.
- Tenacity and willingness to roll up your sleeves; effectively prioritize work as necessary.
- Proficient with Microsoft Office products including Word, Excel and PowerPoint.
- Ability to operate both independently and as a team player while managing multiple priorities in a fast-paced environment.
- Ability to travel occasionally, as business needs require.
- Preferred: Experience in healthcare, pharmaceuticals, medical devices, diagnostics, or nuclear medicine.
- Experience supporting product launches and lifecycle management in regulated environments.
Benefits
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product lifecycle managementforecastingbusiness performance trackingdigital content strategymulti-channel promotional plansmarketing campaignssales enablement toolsdata analysisfinancial acumencreative problem-solving
Soft Skills
analytical thinkingstrategic thinkingcommunication skillspresentation skillscross-functional collaborationtenacityprioritizationindependenceteam playerrelationship building