Senior Specialist, Channel Marketing, OptiFreight Logistics
Cardinal Health
full-time
Posted on:
Location Type: Remote
Location: Ohio • United States
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Salary
💰 $68,500 - $88,020 per year
Job Level
About the role
- In conjunction with the Sr. Channel Manager and Channel Marketing Managers, develop goals and key performance indicators for channel marketing campaigns and leads tracking of marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
- Lead tradeshow strategy and execution for general tradeshows (non-sponsorship) and regional tradeshows.
- Develop tradeshow calendar and messaging strategy for all tradeshows.
- Lead post-tradeshow LQM process and reporting for all channels.
- Monitors key performance indicators throughout and provides recommendations on adjustments to tradeshow strategy and customer targeting as necessary.
- Coordinates with Sr. Channel Manager and Channel Marketing Managers as necessary to make significant adjustments.
- Lead RFP process (from kick off to submission).
- Supports content development for marketing campaigns using content created by vendors, internally developed content, or a combination. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
Requirements
- 2-4 years’ experience in related field
- Bachelor's degree in related field, or equivalent work experience, preferred
- Exceptional oral and written communication skills
- Knowledge of effective communication strategies
- Experience leading or contributing to product marketing strategy
Benefits
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
channel marketingperformance indicatorstradeshow strategycontent developmentRFP processcustomer targetingmarketing campaignsengagement metricsreturn on investmentcompliance regulations
Soft skills
oral communicationwritten communicationstrategic thinkingcollaborationrecommendation skillsevaluation skillscoordinationleadershipadaptabilityproblem-solving
Certifications
Bachelor's degree